Business Growth Blog

All Articles

Fundamental Sales and Marketing Alignment Strategies

Video, Strategy

How to Add Keywords to Your Website Using Best Practices

SEO, Video

How to Select the Right Business Keywords for SEO

SEO, Video

What is Growth Driven Website Design?

Website, Video, Strategy, Website Strategy

Real-Life Digital Content Strategy Example

30-Day Challenge

Why I Started a 30-Day Content Creation Challenge

30-Day Challenge

Biotech Content Marketing Basics for Improved ROI

Biotech

Biotech Website Basics to Optimize User Engagement

Biotech

SEO Basics to Get Your Biotech Found Online

Biotech

Video Recording Tips to Help you Look Professional and Polished

Video, Content

Common Sales and Marketing Alignment Barriers That Stunt Growth

Alignment

How to Create Engaging Employee Spotlights for Business Growth

Social Media, Sales, Competitive Advantage

3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

Sales, Data Management

Simple Way to Connect Your LinkedIn Contacts to HubSpot

LinkedIn, Technology, HubSpot Training

Example of Optimizing a High-Performing Web Page

Website, Analytics, Blogging

The Basics of an Effective Social Media Plan for Your Business

Social Media

Example of a Full Digital Marketing Plan and Budget

Marketing Spend

How to Map Out a Sales and Marketing Plan

Sales, Strategy, Strategic Planning, Alignment

HubSpot Training: CRM Property Customization and Management

HubSpot Training

Ascend is a Supporter of #BlackLivesMatter

Other Stuff

5 Essential CRM Fields to Track Sales and Marketing Growth

Sales, HubSpot Training

HubSpot Training: Lists, Views, and Contacts

Video, HubSpot Training

How Blogging Impacts Organic Traffic

Video, Blog Results

HubSpot Training: Maintaining GDPR Compliance

Video, HubSpot Training

HubSpot Training: Customize Contact, Company, and Deal Record Views

Video, HubSpot Training

One Thing Every Business Can Do to Get Found on Google

SEO, Video

Intro to Creating a Warm Lead Follow-Up Program

Sales

Moon Marketing Rebrands to Ascend Business Growth!

Other Stuff

[Infographic] Boring Verbs: How to Make Your Content Actionable

Blogging, Content, Email Marketing, Blog Writing

How Much Do Small Businesses Spend On Marketing?

Marketing Spend

8 Progressive Business Growth Strategies (HyperGrowth 2019 Recap)

Strategy, Strategic Planning, Competitive Advantage

Resources for Evaluating HubSpot Sales and Marketing Technology

Website, Sales, Strategy, Technology, Website Strategy

8 Steps to Creating a Customer-Centric Content Strategy

Content, Strategy, Blog Ideas, Blog Strategy, Content Strategy, Strategic Planning

7 Things to Expect from Any Outsourced Marketing Agency You Hire

Outsourcing

How Often Should You Send Email Newsletters?

Email Marketing

What Email Marketing is Really About

Email Marketing

Fundamental Newsletter Strategy for Sales and Marketing Teams

Email Marketing, Strategy, Strategic Planning

3 Timeless Ways to Increase Your Google Ranking

SEO

15 Newsletter Examples for Your Email Marketing Plan

Email Marketing

Do This to Get Over the Hump of Starting a Blog

Blogging, Blog Strategy, Blog Writing

What Are the Most Important Business Metrics for Your Company?

Analytics

3 Ways to Ease the Burden of Blogging

Blogging, Blog Writing

Example of Company-Centric vs. Customer-Centric Content

Content Strategy

The Benefits of Blogging for Business Leaders

Blogging, Blog Benefits

Why Blogging Should Be Your #1 Marketing Priority

Blogging, Blog Benefits

4 Quick and Easy Ways for Business Leaders to Blog

Blogging, Blog Writing

Why Blogging Is Important for Business Growth

Blogging, Blog Benefits

Hiring a Blog Writer: Will You Lose Your Voice?

Blogging, Content, Blog Writing

3 Reasons Why Salespeople Should Start Creating Blog Articles

Blogging, Sales, Blog Benefits

4 Marketing Metrics I’m Addicted To

Analytics

Why Blog?

Blogging, Blog Benefits

Why Direct Traffic Analytics Are Misleading

Analytics

8 Characteristics of a Top-Notch Company Blog [Infographic]

Blogging, Blog Strategy

Email Marketing: Prospecting vs. Spamming

Email Marketing

How to Use Your Website to Identify Warm Prospects

Website, Sales, Technology, Website Strategy

HubSpot vs. WordPress

Website, Technology, Website Strategy

Easy Blog Ideas for Salespeople

Blogging, Blog Ideas

What is Content?

Content

Resources for Exploring Growth-Driven Website Design

Website, Strategy, Website Strategy

A Straightforward 10 Question Marketing Plan

Strategy, Strategic Planning

Building Blocks of a Strong Marketing Foundation

Strategy, Strategic Planning

Resources for Creating a Marketing Strategy for Your Organization

Strategy

Example of Bad Website Copy

Website, Website Copy

Top 4 Skill Sets Required to Create Content That Gets Results

Content, Blog Strategy, Blog Writing

Resource Library for Writing Prospecting Emails

Sales

How to Create Content That Helps Salespeople Sell

Content, Strategy, Blog Ideas, Content Strategy, Alignment

Typography Examples and Best Use Cases [Infographic]

Design

3 Tips for Creating a Strategic Prospecting Plan

Sales

3 Reasons Why People Unsubscribe From Emails

Email Marketing

Email Attrition Happens, but It’s Not All Bad

Email Marketing

Choosing the Right Fonts: Understanding Typography Basics

Design

Core Values: Fluffy B.S. or Competitive Advantage?

Strategy, Strategic Planning, Competitive Advantage

[Video] Sales Limerick - Sellers Who Don’t Blog

Video, Sales

Hiring vs. Not Hiring a Marketing Specialist

Outsourcing

4 Strategies for Defining Your Competitive Advantage

Strategy, Strategic Planning, Competitive Advantage

Technology That Directly Impacts Your Sales Growth

Technology

10 Qualities of a Good Blog Strategy

Blogging, Blog Strategy

How to Find a Niche Market

Target Audience

2 Ways Small Businesses Can Reduce Inbound Marketing Costs

Marketing Spend

What is a Landing Page?

Lead Generation, Landing Pages, Content

Does Social Media Really Help Drive Sales?

Social Media

How to Effectively Onboard a New Marketing Hire

Strategy, Outsourcing

Ebook Cover Examples, Over 50% Lead Conversion Rates

Landing Pages, Analytics, Results

Resources for Creating Buyer Personas

Content, Content Strategy

What is a Blog and How Do I Write One?

Blogging, Blog Writing

Vlog #1 - The Adventure Begins!

Vlog

Business Impact of a Poorly Managed Contact Database

Video, Strategy, Data Management

#1 Reason to Outsource Marketing

Marketing Spend, Strategy, Outsourcing

Proofreading Strategies, Error Rates, and Costs

Content

How a Competitor Analysis Can Improve Your Website

Website, Strategy, Website Strategy, Strategic Planning, Competitive Advantage

[Video] What is Inbound Marketing?

Video, Strategy

The Most Important Field in Your Contact Database

Data Management

Resources for Exploring Inbound Marketing for Your Organization

Strategy

Marketing Tactics Every Business Should Avoid Like the Plague

Marketing Spend

Are You Monitoring Your Sales Metrics or Just Winging It?

Analytics

Why it's Worth the Extra Time to Carefully Input Contact Data

Data Management

2 Critical Contact Reports Every Company Should Run

Data Management

SEO Basics Every Business Owner Should Know

SEO

How To Get Your Sales Team to Start Blogging

Blogging, Sales, Blog Strategy, Blog Writing

Resources for Exploring Sales Enablement for Your Organization

Sales

4 Ways Blogging Can Help You Sell

Blogging, Sales, Blog Benefits

5 Ways to Drive Website Traffic and Leads

Website, Lead Generation, Website Strategy

3 Steps to Simplify the Sales Prospecting Process

Lead Generation, Sales

Quadrupled # of Leads From Organic Search In 8 Months

SEO, Lead Generation, Results

7 Signs You Have a Bad Website [Infographic]

Website, Design

Your Website is Your Most Powerful Sales Tool

Website, Sales, Strategy, Website Strategy

Investing in Your Online Presence is Critical for Business Growth

Website, Website Strategy

3 Questions to Quickly Qualify Prospects

Sales

Hiring a Marketing Person vs. Outsourcing to a Marketing Agency

Strategy, Outsourcing

Qualifications to Look for in a Marketing Leader

Outsourcing

3 Common Mistakes to Avoid When Outsourcing Marketing Services

Outsourcing

How Much Does Inbound Marketing Cost?

Marketing Spend

Traditional vs. Modern Marketing and Sales Techniques

Lead Generation, Sales, Strategy

What is a Content Offer?

Landing Pages, Content

4 Common Social Media Mistakes Many Companies Make

Social Media

10 Signs Your Company Blog is Really Bad

Blogging, Blog Strategy

Role of a Blog Manager (And Why You Need One)

Blogging, Blog Strategy, Blog Writing

Tips for Modernizing Your Sales and Marketing Technology [Infographic]

Strategy, Technology

4 Online Networking Tips That Increase Your Visibility and Value

Social Media

Avoid Marketing Cost Sticker Shock

Marketing Spend

7 Email Etiquette Blunders That Disengage Subscribers

Email Marketing

Beginner’s Action Plan for Using LinkedIn for Sales

LinkedIn

4 Benefits of Niche Marketing

Target Audience

How to Use LinkedIn for Business

Social Media, LinkedIn

7 Pillars of a Successful Social Media Strategy

Social Media, Strategy, Strategic Planning

Funny Dilbert Comic about Corporate Strategy!

Strategy

8 Ways to Identify Sales Hooks

Sales

8 Sales Challenges Most Companies Face

Sales

Example of What NOT to Say in a Prospecting Email

Sales

What to Put on Your Website Home Page

Website, Design, Website Copy, Website Strategy

The Worst Cold Call Opening Line in the History of the World

Sales

Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Analytics, Blogging, Content, Blog Strategy, Blog Results

3 Sales Presentations Tips for Capturing and Keeping Attention

Sales

Blog Readability: Is Your Blog Easy or Hard to Read?

Blogging, Blog Writing, Design

The Best Sales Training Resource Ever

Sales

Best Practices for Making LinkedIn Connections

Social Media, LinkedIn

Top 10 Ways to Build Your LinkedIn Network

Social Media, LinkedIn

Marketo vs. HubSpot: Example of Competitive Differentiation Gone Awry

Strategy, Competitive Advantage

3 Ways to Differentiate from the Competition

Strategy, Competitive Advantage

Example: Website Content and Sales Cycle Alignment

Website, Content, Sales, Website Copy, Website Strategy, Alignment

How to Align Your Website with Your Sales Cycle

Website, Website Strategy, Alignment

Website Evaluation Checklist for Business Owners

Website, Website Strategy

Don’t Use These Words in Your Website Copy or Sales Emails!

Website, Sales, Website Copy

Mystery Shopping: The Key to Understanding Your Customers

Strategy

2 Examples of How to Make Sales Prospecting Easier

Sales, Technology

Social Media Stats Small Business Owners Need to Know

Social Media

5 Attributes of Successful Companies: Do You Have Them?

Strategy

3 Microsoft Word 'Review' Features to Use When Editing Content

Content

Know Your Audience Through Curating Content

Content

Password Management: Don't Put Your Company At Risk

Technology

4 Types of Logos That Express Your Brand's Vision

Design

How Creating Marketing Content is Like Recording an Album

Content

Example of How Your Online Presence Directly Impacts Sales

Website, Website Strategy

Writing Tip: Create an Outline First

Content

3 Approaches to Drafting Digital Content

Content

4 Reasons NOT to Do Inbound (Modern) Marketing

Strategy

4 Sales Content Ideas Guaranteed to Engage Prospects

Content, Sales, Blog Ideas

Integrate CRM with Email to Streamline Daily Activities

Technology

The 2 Most Effective Ways to Get New Customers

Lead Generation, Sales, Strategy

Example of Blog Results: The First 8 Months

Blogging, Results, Blog Results

Create Engaging Headlines That Stand Out From the Crowd

Blogging, Content, Email Marketing

Examples of Smaller Monthly Inbound Marketing Plans

Marketing Spend

Example of Marketing Mistakes That Can Sink Your Company Growth

Analytics, Strategy

How to Avoid These Common Website Form Mistakes

Website, Lead Generation, Analytics, Data Management

Example of Generating Leads Through Sales and Marketing Alignment

Lead Generation, Results, Content, Alignment

3 Reasons Why You Should Create Buyer Personas

Target Audience

Why You Should Use LinkedIn for Sales

LinkedIn

Free Worksheet to Easily Manage Your Blogging Process

Blogging, Blog Writing

Intro to Co-Marketing Webinars: Roles, Responsibilities, and Benefits

Co-Marketing

Strategy to Quickly Get More Email Subscribers and Sales Leads

Lead Generation, Email Marketing, Strategy, Co-Marketing

Example of Consistent SEO Growth

SEO, Results

Make Managing the Plethora of Passwords Easy

Technology

2 Ways Using LinkedIn Groups Can Destroy Your Credibility

LinkedIn

Example of Blog Results: Month 3

Analytics, Blogging, Results, Blog Results

2 Sales Tools I Can’t Live Without

Sales, Technology

How to Use LinkedIn Groups to Get Sales Leads

LinkedIn, Sales

Why You Can't Get Sales Appointments

Sales

Purchasing Newsletter Articles vs. Creating Original Content

Email Marketing

Example of Blog Results: Month 2

Analytics, Blogging, Results, Blog Results

Treat Social Media Profiles Like Mini-Websites

Social Media

Sleazy Way to Use LinkedIn Groups

LinkedIn

Example of Blog Results: Month 1

Analytics, Blogging, Results, Blog Results

Strategies to Get Sales Meetings: Marketing vs. Sales

Lead Generation, Sales, Target Audience, Strategy

[Video] Easy Analytics to Help You Prioritize Marketing Activities

Analytics, Video

Inbound Marketing Budget Examples for Small Businesses

Marketing Spend

3 Options for Creating a Cohesive Marketing System

Technology

Must-Have Marketing Technology for Lead Generation

Technology

An Unclear Target Audience Makes it Harder to Sell

Target Audience

How Sharing Blog Articles On Social Media Gets Customers

Social Media, Blogging, Blog Strategy

Coming Up With Blog Ideas is Easier Than You Think

Blogging, Content, Blog Ideas

How Your LinkedIn Network Can Help You Achieve Your Goals

LinkedIn, Sales

Tip to Prevent Leaving Botched Voice Mail Messages

Lead Generation, Sales

Why Sales Training Without Lead Generation is Ineffective

Lead Generation, Landing Pages

How Long Does It Take for Inbound Marketing to Work?

Marketing Spend

Increased Landing Page Conversion Rate from 44% to 75%

Landing Pages, Results, Content

[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

LinkedIn, Results

[Video] Examples of How to Create a Compelling LinkedIn Headline

Video, LinkedIn

[Video] Why You Need to Update Your LinkedIn Contact Info

Video, LinkedIn

Overhauling Your LinkedIn Profile? Turn Off Activity Broadcasts First

Video, LinkedIn

[Video] Tips for Sharing Articles In LinkedIn Groups

LinkedIn

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