Business Growth Blog

Common Sales and Marketing Alignment Barriers That Stunt Growth

Topics: Alignment

How to Create Engaging Employee Spotlights for Business Growth

Topics: Social Media, Sales, Competitive Advantage

3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

Topics: Sales, Data Management

Simple Way to Connect Your LinkedIn Contacts to HubSpot

Topics: LinkedIn, Technology, HubSpot Training

Example of Optimizing a High-Performing Web Page

Topics: Website, Analytics, Blogging

The Basics of an Effective Social Media Plan for Your Business

Topics: Social Media

Example of a Full Digital Marketing Plan and Budget

Topics: Marketing Spend

How to Map Out a Sales and Marketing Plan

Topics: Sales, Strategy, Strategic Planning, Alignment

HubSpot Training: CRM Property Customization and Management

Topics: HubSpot Training

Ascend is a Supporter of #BlackLivesMatter

Topics: Other Stuff

5 Essential CRM Fields to Track Sales and Marketing Growth

HubSpot Training: Lists, Views, and Contacts

Topics: Video, HubSpot Training

How Blogging Impacts Organic Traffic

Topics: Video, Blog Results

HubSpot Training: Maintaining GDPR Compliance

Topics: Video, HubSpot Training

HubSpot Training: Customize Contact, Company, and Deal Record Views

Topics: Video, HubSpot Training

One Thing Every Business Can Do to Get Found on Google

Topics: SEO, Video

Intro to Creating a Warm Lead Follow-Up Program

Topics: Sales

Moon Marketing Rebrands to Ascend Business Growth!

Topics: Other Stuff

[Infographic] Boring Verbs: How to Make Your Content Actionable

Topics: Blogging, Content, Email Marketing, Blog Writing

How Much Do Small Businesses Spend On Marketing?

Topics: Marketing Spend

8 Progressive Business Growth Strategies (HyperGrowth 2019 Recap)

Topics: Strategy, Strategic Planning, Competitive Advantage

Resources for Evaluating HubSpot Sales and Marketing Technology

Topics: Website, Sales, Strategy, Technology, Website Strategy

8 Steps to Creating a Customer-Centric Content Strategy

Topics: Content, Strategy, Blog Ideas, Blog Strategy, Content Strategy, Strategic Planning

7 Things to Expect from Any Outsourced Marketing Agency You Hire

Topics: Outsourcing

How Often Should You Send Email Newsletters?

Topics: Email Marketing

What Email Marketing is Really About

Topics: Email Marketing

Fundamental Newsletter Strategy for Sales and Marketing Teams

Topics: Email Marketing, Strategy, Strategic Planning

3 Timeless Ways to Increase Your Google Ranking

Topics: SEO

15 Newsletter Examples for Your Email Marketing Plan

Topics: Email Marketing

Do This to Get Over the Hump of Starting a Blog

Topics: Blogging, Blog Strategy, Blog Writing

What Are the Most Important Business Metrics for Your Company?

Topics: Analytics

3 Ways to Ease the Burden of Blogging

Topics: Blogging, Blog Writing

Example of Company-Centric vs. Customer-Centric Content

Topics: Content Strategy

The Benefits of Blogging for Business Leaders

Topics: Blogging, Blog Benefits

Why Blogging Should Be Your #1 Marketing Priority

Topics: Blogging, Blog Benefits

4 Quick and Easy Ways for Business Leaders to Blog

Topics: Blogging, Blog Writing

Why Blogging Is Important for Business Growth

Topics: Blogging, Blog Benefits

Hiring a Blog Writer: Will You Lose Your Voice?

Topics: Blogging, Content, Blog Writing

3 Reasons Why Salespeople Should Start Creating Blog Articles

Topics: Blogging, Sales, Blog Benefits

4 Marketing Metrics I’m Addicted To

Topics: Analytics

Why Blog?

Topics: Blogging, Blog Benefits

Why Direct Traffic Analytics Are Misleading

Topics: Analytics

8 Characteristics of a Top-Notch Company Blog [Infographic]

Topics: Blogging, Blog Strategy

Email Marketing: Prospecting vs. Spamming

Topics: Email Marketing

How to Use Your Website to Identify Warm Prospects

Topics: Website, Sales, Technology, Website Strategy

HubSpot vs. WordPress

Topics: Website, Technology, Website Strategy

Easy Blog Ideas for Salespeople

Topics: Blogging, Blog Ideas

What is Content?

Topics: Content

Resources for Exploring Growth-Driven Website Design

Topics: Website, Strategy, Website Strategy

A Straightforward 10 Question Marketing Plan

Topics: Strategy, Strategic Planning

Building Blocks of a Strong Marketing Foundation

Topics: Strategy, Strategic Planning

Resources for Creating a Marketing Strategy for Your Organization

Topics: Strategy

Example of Bad Website Copy

Topics: Website, Website Copy

Top 4 Skill Sets Required to Create Content That Gets Results

Topics: Content, Blog Strategy, Blog Writing

Resource Library for Writing Prospecting Emails

Topics: Sales

How to Create Content That Helps Salespeople Sell

Topics: Content, Strategy, Blog Ideas, Content Strategy, Alignment

Typography Examples and Best Use Cases [Infographic]

Topics: Design

#1 LinkedIn Mistake Most People Make That Destroys Sales Opportunities

Topics: Video, LinkedIn, Sales

Sales and Marketing Processes That'll Make Your Business Great Again

Topics: Lead Generation, Video, Sales, Strategy

3 Tips for Creating a Strategic Prospecting Plan

Topics: Sales

3 Reasons Why People Unsubscribe From Emails

Topics: Email Marketing

Email Attrition Happens, but It’s Not All Bad

Topics: Email Marketing

Choosing the Right Fonts: Understanding Typography Basics

Topics: Design

Core Values: Fluffy B.S. or Competitive Advantage?

Topics: Strategy, Strategic Planning, Competitive Advantage

[Video] Sales Limerick - Sellers Who Don’t Blog

Topics: Video, Sales

Hiring vs. Not Hiring a Marketing Specialist

Topics: Outsourcing

4 Strategies for Defining Your Competitive Advantage

Topics: Strategy, Strategic Planning, Competitive Advantage

Technology That Directly Impacts Your Sales Growth

Topics: Technology

10 Qualities of a Good Blog Strategy

Topics: Blogging, Blog Strategy

How to Find a Niche Market

Topics: Target Audience

2 Ways Small Businesses Can Reduce Inbound Marketing Costs

Topics: Marketing Spend

What is a Landing Page?

Topics: Lead Generation, Landing Pages, Content

Does Social Media Really Help Drive Sales?

Topics: Social Media

How to Effectively Onboard a New Marketing Hire

Topics: Strategy, Outsourcing

Ebook Cover Examples, Over 50% Lead Conversion Rates

Topics: Landing Pages, Analytics, Results

Resources for Creating Buyer Personas

Topics: Content, Content Strategy

What is a Blog and How Do I Write One?

Topics: Blogging, Blog Writing

Vlog #1 - The Adventure Begins!

Topics: Vlog

Business Impact of a Poorly Managed Contact Database

Topics: Video, Strategy, Data Management

[Video] What is Growth Driven Website Design?

Topics: Website, Video, Strategy, Website Strategy

#1 Reason to Outsource Marketing

Topics: Marketing Spend, Strategy, Outsourcing

Proofreading Strategies, Error Rates, and Costs

Topics: Content

How a Competitor Analysis Can Improve Your Website

Topics: Website, Strategy, Website Strategy, Strategic Planning, Competitive Advantage

[Video] What is Inbound Marketing?

Topics: Video, Strategy

The Most Important Field in Your Contact Database

Topics: Data Management

Resources for Exploring Inbound Marketing for Your Organization

Topics: Strategy

Marketing Tactics Every Business Should Avoid Like the Plague

Topics: Marketing Spend

Are You Monitoring Your Sales Metrics or Just Winging It?

Topics: Analytics

Why it's Worth the Extra Time to Carefully Input Contact Data

Topics: Data Management

2 Critical Contact Reports Every Company Should Run

Topics: Data Management

SEO Basics Every Business Owner Should Know

Topics: SEO

How To Get Your Sales Team to Start Blogging

Topics: Blogging, Sales, Blog Strategy, Blog Writing

Resources for Exploring Sales Enablement for Your Organization

Topics: Sales

4 Ways Blogging Can Help You Sell

Topics: Blogging, Sales, Blog Benefits

5 Ways to Drive Website Traffic and Leads

Topics: Website, Lead Generation, Website Strategy

3 Steps to Simplify the Sales Prospecting Process

Topics: Lead Generation, Sales

Quadrupled # of Leads From Organic Search In 8 Months

Topics: SEO, Lead Generation, Results

[Video] How to Find the Best Keywords for Your Blog or Web Page

Topics: Website, SEO, Video, Blogging, Blog Writing

7 Signs You Have a Bad Website [Infographic]

Topics: Website, Design

Your Website is Your Most Powerful Sales Tool

Topics: Website, Sales, Strategy, Website Strategy

Investing in Your Online Presence is Critical for Business Growth

Topics: Website, Website Strategy

3 Questions to Quickly Qualify Prospects

Topics: Sales

Hiring a Marketing Person vs. Outsourcing to a Marketing Agency

Topics: Strategy, Outsourcing

Qualifications to Look for in a Marketing Leader

Topics: Outsourcing

3 Common Mistakes to Avoid When Outsourcing Marketing Services

Topics: Outsourcing

How Much Does Inbound Marketing Cost?

Topics: Marketing Spend

Traditional vs. Modern Marketing and Sales Techniques

Topics: Lead Generation, Sales, Strategy

What is a Content Offer?

Topics: Landing Pages, Content

4 Common Social Media Mistakes Many Companies Make

Topics: Social Media

10 Signs Your Company Blog is Really Bad

Topics: Blogging, Blog Strategy

Role of a Blog Manager (And Why You Need One)

Topics: Blogging, Blog Strategy, Blog Writing

Tips for Modernizing Your Sales and Marketing Technology [Infographic]

Topics: Strategy, Technology

4 Online Networking Tips That Increase Your Visibility and Value

Topics: Social Media

Avoid Marketing Cost Sticker Shock

Topics: Marketing Spend

7 Email Etiquette Blunders That Disengage Subscribers

Topics: Email Marketing

Beginner’s Action Plan for Using LinkedIn for Sales

Topics: LinkedIn

4 Benefits of Niche Marketing

Topics: Target Audience

How to Use LinkedIn for Business

Topics: Social Media, LinkedIn

7 Pillars of a Successful Social Media Strategy

Topics: Social Media, Strategy, Strategic Planning

Funny Dilbert Comic about Corporate Strategy!

Topics: Strategy

8 Ways to Identify Sales Hooks

Topics: Sales

8 Sales Challenges Most Companies Face

Topics: Sales

Example of What NOT to Say in a Prospecting Email

Topics: Sales

What to Put on Your Website Home Page

Topics: Website, Design, Website Copy, Website Strategy

The Worst Cold Call Opening Line in the History of the World

Topics: Sales

Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Topics: Analytics, Blogging, Content, Blog Strategy, Blog Results

3 Sales Presentations Tips for Capturing and Keeping Attention

Topics: Sales

Blog Readability: Is Your Blog Easy or Hard to Read?

Topics: Blogging, Blog Writing, Design

The Best Sales Training Resource Ever

Topics: Sales

Best Practices for Making LinkedIn Connections

Topics: Social Media, LinkedIn

Top 10 Ways to Build Your LinkedIn Network

Topics: Social Media, LinkedIn

Marketo vs. HubSpot: Example of Competitive Differentiation Gone Awry

Topics: Strategy, Competitive Advantage

3 Ways to Differentiate from the Competition

Topics: Strategy, Competitive Advantage

Example: Website Content and Sales Cycle Alignment

Topics: Website, Content, Sales, Website Copy, Website Strategy, Alignment

How to Align Your Website with Your Sales Cycle

Topics: Website, Website Strategy, Alignment

Website Evaluation Checklist for Business Owners

Topics: Website, Website Strategy

Don’t Use These Words in Your Website Copy or Sales Emails!

Topics: Website, Sales, Website Copy

Mystery Shopping: The Key to Understanding Your Customers

Topics: Strategy

2 Examples of How to Make Sales Prospecting Easier

Topics: Sales, Technology

Social Media Stats Small Business Owners Need to Know

Topics: Social Media

5 Attributes of Successful Companies: Do You Have Them?

Topics: Strategy

3 Microsoft Word 'Review' Features to Use When Editing Content

Topics: Content

Know Your Audience Through Curating Content

Topics: Content

Password Management: Don't Put Your Company At Risk

Topics: Technology

4 Types of Logos That Express Your Brand's Vision

Topics: Design

How Creating Marketing Content is Like Recording an Album

Topics: Content

Example of How Your Online Presence Directly Impacts Sales

Topics: Website, Website Strategy

Writing Tip: Create an Outline First

Topics: Content

3 Approaches to Drafting Digital Content

Topics: Content

4 Reasons NOT to Do Inbound (Modern) Marketing

Topics: Strategy

4 Sales Content Ideas Guaranteed to Engage Prospects

Topics: Content, Sales, Blog Ideas

Integrate CRM with Email to Streamline Daily Activities

Topics: Technology

The 2 Most Effective Ways to Get New Customers

Topics: Lead Generation, Sales, Strategy

Example of Blog Results: The First 8 Months

Topics: Blogging, Results, Blog Results

Create Engaging Headlines That Stand Out From the Crowd

Topics: Blogging, Content, Email Marketing

Examples of Smaller Monthly Inbound Marketing Plans

Topics: Marketing Spend

Example of Marketing Mistakes That Can Sink Your Company Growth

Topics: Analytics, Strategy

How to Avoid These Common Website Form Mistakes

Topics: Website, Lead Generation, Analytics, Data Management

Example of Generating Leads Through Sales and Marketing Alignment

Topics: Lead Generation, Results, Content, Alignment

3 Reasons Why You Should Create Buyer Personas

Topics: Target Audience

Why You Should Use LinkedIn for Sales

Topics: LinkedIn

Free Worksheet to Easily Manage Your Blogging Process

Topics: Blogging, Blog Writing

Intro to Co-Marketing Webinars: Roles, Responsibilities, and Benefits

Topics: Co-Marketing

Strategy to Quickly Get More Email Subscribers and Sales Leads

Topics: Lead Generation, Email Marketing, Strategy, Co-Marketing

Example of Consistent SEO Growth

Topics: SEO, Results

Make Managing the Plethora of Passwords Easy

Topics: Technology

2 Ways Using LinkedIn Groups Can Destroy Your Credibility

Topics: LinkedIn

Example of Blog Results: Month 3

Topics: Analytics, Blogging, Results, Blog Results

2 Sales Tools I Can’t Live Without

Topics: Sales, Technology

How to Use LinkedIn Groups to Get Sales Leads

Topics: LinkedIn, Sales

Why You Can't Get Sales Appointments

Topics: Sales

Purchasing Newsletter Articles vs. Creating Original Content

Topics: Email Marketing

Example of Blog Results: Month 2

Topics: Analytics, Blogging, Results, Blog Results

Treat Social Media Profiles Like Mini-Websites

Topics: Social Media

Sleazy Way to Use LinkedIn Groups

Topics: LinkedIn

Example of Blog Results: Month 1

Topics: Analytics, Blogging, Results, Blog Results

Strategies to Get Sales Meetings: Marketing vs. Sales

Topics: Lead Generation, Sales, Target Audience, Strategy

[Video] Easy Analytics to Help You Prioritize Marketing Activities

Topics: Analytics, Video

Inbound Marketing Budget Examples for Small Businesses

Topics: Marketing Spend

3 Options for Creating a Cohesive Marketing System

Topics: Technology

Must-Have Marketing Technology for Lead Generation

Topics: Technology

An Unclear Target Audience Makes it Harder to Sell

Topics: Target Audience

How Sharing Blog Articles On Social Media Gets Customers

Topics: Social Media, Blogging, Blog Strategy

Coming Up With Blog Ideas is Easier Than You Think

Topics: Blogging, Content, Blog Ideas

How Your LinkedIn Network Can Help You Achieve Your Goals

Topics: LinkedIn, Sales

Tip to Prevent Leaving Botched Voice Mail Messages

Topics: Lead Generation, Sales

Why Sales Training Without Lead Generation is Ineffective

Topics: Lead Generation, Landing Pages

How Long Does It Take for Inbound Marketing to Work?

Topics: Marketing Spend

Increased Landing Page Conversion Rate from 44% to 75%

Topics: Landing Pages, Results, Content

[Video] 3 Things to Know Before You Connect With People On LinkedIn

Topics: Video, LinkedIn

[Video] Use LinkedIn to Build Rapport at a Meeting

Topics: Video, LinkedIn

[Video] Use LinkedIn to Get Your Name in Front of More People

Topics: Video, LinkedIn

[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

Topics: LinkedIn, Results

[Video] How to Manage LinkedIn Endorsements

Topics: Video, LinkedIn

[Video] Examples of How to Create a Compelling LinkedIn Headline

Topics: Video, LinkedIn

[Video] Why You Need to Update Your LinkedIn Contact Info

Topics: Video, LinkedIn

Overhauling Your LinkedIn Profile? Turn Off Activity Broadcasts First

Topics: Video, LinkedIn

[Video] Tips for Sharing Articles In LinkedIn Groups

Topics: LinkedIn

[Video] 3 Ways to Share On LinkedIn and Increase Your Activity

Topics: Social Media, Video, LinkedIn

Tracking Time: A Necessary Evil - Or Just Evil?

Topics: Strategy