Business Growth Blog

All Articles

How Business Development and Marketing Align for Max Growth

Sales, Alignment

8 Progressive Business Growth Strategies

Growth

3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

Sales, Data Management, Type - Infographic

5 Essential CRM Fields to Track Sales and Marketing Growth

Sales, Data Management, HubSpot Training

Intro to Co-Marketing Webinars: Roles, Responsibilities, and Benefits

Co-Marketing

Co-Marketing Webinar Overview and What to Expect

Co-Marketing

4 Online Networking Tips That Increase Your Visibility and Value

Social Media, Sales

Investing in Your Online Presence is Critical for Business Growth

Growth

Fundamental Sales and Marketing Alignment Strategies

Type - Video, Alignment

How to Add Keywords to Your Website Using Best Practices

Website, SEO, Type - Video

How to Select the Right Business Keywords for SEO

Website, SEO, Type - Video

What is Growth Driven Website Design?

Website, Type - Video

Real-Life Digital Content Strategy Example

Type - Video, Content

Biotech Content Marketing Basics for Improved ROI

Type - Video, Content, Biotech

Biotech Website Basics to Optimize User Engagement

Website, Type - Video, Biotech

SEO Basics to Get Your Biotech Found Online

SEO, Type - Video, Biotech

Video Recording Tips to Help you Look Professional and Polished

Sales

Common Sales and Marketing Alignment Barriers That Stunt Growth

Alignment

How to Create Engaging Employee Spotlights for Business Growth

Content

Simple Way to Connect Your LinkedIn Contacts to HubSpot

Type - Video, LinkedIn, Technology, HubSpot Training

Example of Optimizing a High-Performing Web Page

Website, Type - Video

The Basics of an Effective Social Media Plan for Your Business

Social Media

Example of a Full Digital Marketing Plan and Budget

Type - Video, Plan

How to Map Out a Sales and Marketing Plan

Type - Video, Plan

HubSpot Training: CRM Property Customization and Management

Type - Video, HubSpot Training

Ascend is a Supporter of #BlackLivesMatter

Other Stuff

HubSpot Training: Lists, Views, and Contacts

Type - Video, Data Management, HubSpot Training

How Blogging Impacts Organic Traffic

Type - Video, Blogging

HubSpot Training: Maintaining GDPR Compliance

Type - Video, Data Management, HubSpot Training

HubSpot Training: Customize Contact, Company, and Deal Record Views

Type - Video, Data Management, HubSpot Training

One Thing Every Business Can Do to Get Found on Google

SEO, Type - Video

Intro to Creating a Warm Lead Follow-Up Program

Sales

Moon Marketing Rebrands to Ascend Business Growth!

Other Stuff

[Infographic] Boring Verbs: How to Make Your Content Actionable

Content, Type - Infographic

How Much Do Small Businesses Spend On Marketing?

Marketing Spend

Resources for Evaluating HubSpot Sales and Marketing Technology

Technology, Type - Resources

8 Steps to Creating a Customer-Centric Content Strategy

Content

7 Things to Expect from Any Outsourced Marketing Agency You Hire

Outsourcing

How Often Should You Send Email Newsletters?

Email Marketing

What Email Marketing is Really About

Email Marketing

Fundamental Newsletter Strategy for Sales and Marketing Teams

Email Marketing

3 Timeless Ways to Increase Your Google Ranking

SEO

15 Newsletter Examples for Your Email Marketing Plan

Email Marketing

Do This to Get Over the Hump of Starting a Blog

Blogging

What Are the Most Important Business Metrics for Your Company?

Analytics

3 Ways to Ease the Burden of Blogging

Blogging

Example of Company-Centric vs. Customer-Centric Content

Content

The Benefits of Blogging for Business Leaders

Blogging

Why Blogging Should Be Your #1 Marketing Priority

Blogging

4 Quick and Easy Ways for Business Leaders to Blog

Blogging

Why Blogging Is Important for Business Growth

Blogging

Hiring a Blog Writer: Will You Lose Your Voice?

Blogging

3 Reasons Why Salespeople Should Start Creating Blog Articles

Blogging, Sales

4 Marketing Metrics I’m Addicted To

Analytics

Why Blog?

Blogging

Why Direct Traffic Analytics Are Misleading

Analytics

8 Characteristics of a Top-Notch Company Blog [Infographic]

Blogging

Email Marketing: Prospecting vs. Spamming

Email Marketing

How to Use Your Website to Identify Warm Prospects

Website, Sales, Technology

HubSpot vs. WordPress

Website, Technology

Easy Blog Ideas for Salespeople

Blogging, Sales

What is Content?

Content

Resources for Exploring Growth-Driven Website Design

Website

A Straightforward 10 Question Marketing Plan

Plan

Building Blocks of a Strong Marketing Foundation

Plan

Resources for Creating a Marketing Strategy for Your Organization

Plan, Type - Resources

Example of Bad Website Copy

Website

Top 4 Skill Sets Required to Create Content That Gets Results

Content

Resource Library for Writing Prospecting Emails

Sales, Type - Resources

How to Create Content That Helps Salespeople Sell

Content, Sales

Typography Examples and Best Use Cases [Infographic]

Design, Type - Infographic

3 Tips for Creating a Strategic Prospecting Plan

Sales

3 Reasons Why People Unsubscribe From Emails

Email Marketing

Email Attrition Happens, but It’s Not All Bad

Email Marketing

Choosing the Right Fonts: Understanding Typography Basics

Design

Core Values: Fluffy B.S. or Competitive Advantage?

Competitive Advantage

[Video] Sales Limerick - Sellers Who Don’t Blog

Type - Video, Sales

Hiring vs. Not Hiring a Marketing Specialist

Outsourcing

4 Strategies for Defining Your Competitive Advantage

Competitive Advantage

Technology That Directly Impacts Your Sales Growth

Technology, Type - Infographic

10 Qualities of a Good Blog Strategy

Blogging

How to Find a Niche Market

Target Audience

2 Ways Small Businesses Can Reduce Inbound Marketing Costs

Marketing Spend

What is a Landing Page?

Content

Does Social Media Really Help Drive Sales?

Social Media

How to Effectively Onboard a New Marketing Hire

Outsourcing

Ebook Cover Examples, Over 50% Lead Conversion Rates

Analytics

Resources for Creating Buyer Personas

Target Audience, Type - Resources

What is a Blog and How Do I Write One?

Blogging

Business Impact of a Poorly Managed Contact Database

Type - Video, Data Management

#1 Reason to Outsource Marketing

Outsourcing

Proofreading Strategies, Error Rates, and Costs

Content

How a Competitor Analysis Can Improve Your Website

Competitive Advantage

[Video] What is Inbound Marketing?

Type - Video, Inbound

The Most Important Field in Your Contact Database

Data Management

Resources for Exploring Inbound Marketing for Your Organization

Inbound, Type - Resources

Marketing Tactics Every Business Should Avoid Like the Plague

Plan

Are You Monitoring Your Sales Metrics or Just Winging It?

Analytics

Why it's Worth the Extra Time to Carefully Input Contact Data

Data Management

2 Critical Contact Reports Every Company Should Run

Data Management

SEO Basics Every Business Owner Should Know

SEO

How To Get Your Sales Team to Start Blogging

Blogging, Sales

Resources for Exploring Sales Enablement for Your Organization

Sales, Type - Resources

4 Ways Blogging Can Help You Sell

Blogging, Sales

5 Ways to Drive Website Traffic and Leads

Website, Analytics

3 Steps to Simplify the Sales Prospecting Process

Sales

Quadrupled # of Leads From Organic Search In 8 Months

SEO, Analytics

7 Signs You Have a Bad Website [Infographic]

Website, Design, Type - Infographic

Your Website is Your Most Powerful Sales Tool

Website, Sales

3 Questions to Quickly Qualify Prospects

Sales

Hiring a Marketing Person vs. Outsourcing to a Marketing Agency

Marketing Spend

Qualifications to Look for in a Marketing Leader

Outsourcing

3 Common Mistakes to Avoid When Outsourcing Marketing Services

Outsourcing

How Much Does Inbound Marketing Cost?

Marketing Spend

Traditional vs. Modern Marketing and Sales Techniques

Sales

What is a Content Offer?

Content

4 Common Social Media Mistakes Many Companies Make

Social Media

10 Signs Your Company Blog is Really Bad

Blogging

Role of a Blog Manager (And Why You Need One)

Blogging

Tips for Modernizing Your Sales and Marketing Technology [Infographic]

Technology, Type - Infographic

Avoid Marketing Cost Sticker Shock

Marketing Spend

7 Email Etiquette Blunders That Disengage Subscribers

Email Marketing

Beginner’s Action Plan for Using LinkedIn for Sales

LinkedIn

4 Benefits of Niche Marketing

Target Audience

How to Use LinkedIn for Business

LinkedIn

7 Pillars of a Successful Social Media Strategy

Social Media

Funny Dilbert Comic about Corporate Strategy!

Growth

8 Ways to Identify Sales Hooks

Sales

8 Sales Challenges Most Companies Face

Sales, Type - Infographic

Example of What NOT to Say in a Prospecting Email

Content, Sales

What to Put on Your Website Home Page

Website

The Worst Cold Call Opening Line in the History of the World

Sales

Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Analytics, Blogging, Email Marketing

3 Sales Presentations Tips for Capturing and Keeping Attention

Sales

Blog Readability: Is Your Blog Easy or Hard to Read?

Blogging, Design

The Best Sales Training Resource Ever

Sales, Type - Resources

Best Practices for Making LinkedIn Connections

LinkedIn, Type - Infographic

Top 10 Ways to Build Your LinkedIn Network

LinkedIn

Marketo vs. HubSpot: Example of Competitive Differentiation Gone Awry

Competitive Advantage

3 Ways to Differentiate from the Competition

Competitive Advantage

Example: Website Content and Sales Cycle Alignment

Website, Sales, Alignment

How to Align Your Website with Your Sales Cycle

Website, Sales, Alignment

Website Evaluation Checklist for Business Owners

Website

Don’t Use These Words in Your Website Copy or Sales Emails!

Content

2 Examples of How to Make Sales Prospecting Easier

Sales, Technology

Social Media Stats Small Business Owners Need to Know

Social Media

5 Attributes of Successful Companies: Do You Have Them?

Growth

3 Microsoft Word 'Review' Features to Use When Editing Content

Content

Know Your Audience Through Curating Content

Content

Password Management: Don't Put Your Company At Risk

Technology

4 Types of Logos That Express Your Brand's Vision

Design

How Creating Marketing Content is Like Recording an Album

Content

Example of How Your Online Presence Directly Impacts Sales

Website, Sales

Writing Tip: Create an Outline First

Content

3 Approaches to Drafting Digital Content

Content

4 Reasons NOT to Do Inbound (Modern) Marketing

Inbound

4 Sales Content Ideas Guaranteed to Engage Prospects

Blogging, Content, Sales

Integrate CRM with Email to Streamline Daily Activities

Technology

The 2 Most Effective Ways to Get New Customers

Growth

Create Engaging Headlines That Stand Out From the Crowd

Content

Examples of Smaller Monthly Inbound Marketing Plans

Plan

Example of Marketing Mistakes That Can Sink Your Company Growth

Growth

How to Avoid These Common Website Form Mistakes

Website, Data Management

Example of Generating Leads Through Sales and Marketing Alignment

Alignment

3 Reasons Why You Should Create Buyer Personas

Target Audience

Why You Should Use LinkedIn for Sales

LinkedIn

Example of Consistent SEO Growth

SEO, Analytics, Type - Infographic

Make Managing the Plethora of Passwords Easy

Technology

2 Ways Using LinkedIn Groups Can Destroy Your Credibility

LinkedIn

2 Sales Tools I Can’t Live Without

Sales, Technology

How to Use LinkedIn Groups to Get Sales Leads

LinkedIn

Why You Can't Get Sales Appointments

Sales

Purchasing Newsletter Articles vs. Creating Original Content

Email Marketing

Treat Social Media Profiles Like Mini-Websites

Social Media

Sleazy Way to Use LinkedIn Groups

LinkedIn

Strategies to Get Sales Meetings: Marketing vs. Sales

Sales, Alignment

[Video] Easy Analytics to Help You Prioritize Marketing Activities

Analytics, Type - Video

Inbound Marketing Budget Examples for Small Businesses

Marketing Spend

3 Options for Creating a Cohesive Marketing System

Technology

Must-Have Marketing Technology for Lead Generation

Technology

An Unclear Target Audience Makes it Harder to Sell

Sales, Target Audience

How Sharing Blog Articles On Social Media Gets Customers

Social Media, Blogging

Coming Up With Blog Ideas is Easier Than You Think

Blogging

How Your LinkedIn Network Can Help You Achieve Your Goals

LinkedIn

Tip to Prevent Leaving Botched Voice Mail Messages

Sales

Why Sales Training Without Lead Generation is Ineffective

Sales, Alignment

How Long Does It Take for Inbound Marketing to Work?

Inbound

[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

Analytics, LinkedIn

[Video] Examples of How to Create a Compelling LinkedIn Headline

Type - Video, LinkedIn

[Video] Why You Need to Update Your LinkedIn Contact Info

Type - Video, LinkedIn

[Video] Tips for Sharing Articles In LinkedIn Groups

Type - Video, LinkedIn

[Video] 3 Ways to Share On LinkedIn and Increase Your Activity

Type - Video, LinkedIn

Social Media Results: Consistent vs. Haphazard Engagement

Social Media

3 Questions to Ask Yourself Before Posting in LinkedIn Groups

LinkedIn

Achieved Average Web Conversion Rate of 52% Over 6 Months

Website, Analytics

Starting Social Media: Going Beyond Your Comfort Zone

Social Media

Increased Organic Search Traffic by 400% in 1 Month

SEO, Analytics

Steadily Building a Following Using Content and Social Media

Social Media, Analytics

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