What is Clearbit?
Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.
Some Key Features
- Data Enrichment: Helps businesses enrich their existing customer data by providing additional information such as company details, job titles, social media profiles, and more.
- Prospecting Tools: Offers tools that assist in identifying and targeting potential leads based on specific criteria, allowing sales and marketing teams to focus their efforts on the most promising prospects.
- APIs for Integration: Provides APIs (Application Programming Interfaces) that allow businesses to integrate their data into their existing HubSpot applications, enabling real-time enrichment of customer profiles.
- Lead Scoring: Helps in lead scoring by providing valuable insights into the potential of a lead, allowing businesses to prioritize and focus on leads that are more likely to convert.
- Risk and Compliance: Offers features to help businesses assess the risk associated with a particular customer or transaction and ensure compliance with regulatory requirements
Why HubSpot Acquired Clearbit
Yamini Rangan, CEO of HubSpot, put it like this,
To cut through the noise, businesses need reliable, high-quality data about their customers. That means enriching your internal customer data with real-time external context. Clearbit has made it its mission to collect rich data about millions of companies. HubSpot’s customer platform, combined with Clearbit’s data, will create a powerful combination for our customers.
Clearbit and HubSpot together on one platform provide HubSpot customers with the most comprehensive context about their customers and prospects.