Many organizations are turning to sales enablement to ensure that sellers have the tools, processes, and content they need to meet the new demands of savvy buyers armed to the teeth with information. Here are some articles and resources that can help you deepen your understanding of sales enablement, determine if it’s right for you, and start formulating a plan for your organization.
This information is just the tip of the iceberg, but it can get you thinking about ways to improve sales efficiency and productivity. If you have any resources or information you think should be added to this list, please send them to us!
YouTube Videos
My favorite way to learn about new topics is to watch/listen to YouTube videos. I put together this sales enablement playlist so you can listen in the car, walking the dog, making dinner, working out, etc. There’s always time to learn!
What is Sales Enablement?
- Sales Enablement: The Who, What, How, When and Why of Sales Enablement [TOPO Blog]
- The Definitive Guide to Sales Enablement? [Highspot]
- What is Sales Enablement? [SiriusDecisions]
- The State of Sales Enablement Based on Data from 20,000+ Closed Deals [HubSpot]
- No Longer a Luxury: Why Best-in-Class Sales Enablement is a Must-Have [HubSpot]
Benefits
- How Sales Enablement Benefits All Reps [Brandfuzion]
- The Competitive Edge for Sales: Dedicated Sales Enablement [Highspot]
- 4 Chief Benefits of Sales Enablement [Ironpaper]
- Who Benefits from Sales Enablement? [Seismic]
- How Inside Sales Enablement Can Help Increase Revenues [Marketo]
- 10 Surprising Statistics on Sales Enablement ROI [Accent Technologies]
Process
- Increase Revenue with a Sound Sales and Marketing Alignment Framework [Ascend Business Growth]
- Sales Enablement: How to Use Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force [PersistIQ]
- Getting the Most Out of Your Enablement Technology [Tamara Schenk]
- 3 Critical Soft Skills for the Best Enablers [Seismic]
- Sales Enablement Plan Playbook [Demand Metric]
- Best Practices in Sales Enablement [Highspot]
Technology
- A Brief History of Sales Enablement Technology [Seismic]
- 5 Key Benefits of Sales Enablement Technology [RingDNA]
- 3 Benefits of Sales Enablement Technology [Menemsha Group]
- The Benefits of Sales Enablement Technology [MarketingProfs]
- Top 72 Sales Enablement Tools [Highspot]
Hiring a Sales Enablement Manager
- Sales Enablement: Get More Meetings and Close More Deals [Ascend Business Growth]
- Where Should Sales Enablement “Live”? [HubSpot]
- What Does a Sales Enablement Professional Do? [+ Template Job Description] [HubSpot]
- Is It Time To Hire a Sales Enablement Manager? [MindTickle!]
- How to Hire a Great Sales Enablement Manager [PandaDoc]
- The Three Pillars of a Sales Enablement Manager. [Gong]
- How to Structure Your Sales Enablement Team [Highspot]
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