It may seem like a simple question, but there’s a lot more to blogging (good blogging that is!) than you might think. People read blogs all the time, but when it comes time to actually create one, the questions start popping up!
What is a blog? “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.”
Read on to get 8 tips for writing good blog articles.
1. One Specific Topic
It’s important to remember that people are overwhelmed with information these days, and they can’t process a lot of concepts at once. Keep narrowing down your thoughts until you get to one very specific topic. That topic should be the keyword for your blog - a word that someone might search for in a search engine. Good keywords will drive new people to your website.
2. Organized Thought Process
Make sure your article flows smoothly. Here’s a simple formula: What is the problem, why is it a problem, what is the solution, and recap at the end.
See my “Topics” to the right? You should tag each blog article with a relevant topic of your own.
There has to be enough information to get across a coherent thought. It can be 1000 words or 200-500 words. Anything goes as long as it’s valuable information for your readers.
5. Short Paragraphs
If your paragraph is a long blog of text, no one will read it. Your article needs to be “skimmable” so make 1-3 sentence paragraphs and add bold, bullets and numbers where you can to make it ultra easy to read.
6. Large Font
Our eyes bug out when we see small text. Please! Make your font nice and big so we can easily read your wonderful words. Otherwise, we probably will click off to somewhere else.
7. Include an Interesting Graphic
Give the eyes a break by adding something of visual interest. A plain text blog is boring. The graphic should be professional looking and relevant to the topic.
8. Bi-Weekly (or More!)
I know what you’re thinking: “No way! That’s so much!” The reality is if you want to get results from your article writing efforts, once a month isn’t going to cut it. You need to be a consistent voice in your “community.” If you do monthly, bi-monthly, or - heaven forbid - quarterly articles, don’t be surprised when nothing happens.
It’s great if you can write articles in your own voice. You can also share other people’s articles on your blog (but you can’t copy them!)
Sometimes people need help figuring out what to write about, actually writing the articles, or managing the whole process from beginning to end. There are numerous ways to write and post articles without taking 10 hours per week of your precious time. Outsourcing your blog management might be a good choice.
Oh, my! There are so many things I would love to tell you about blogging. But, I’ve probably overwhelmed you already!