This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.
Then today, she wanted to try another similar video. This video wasn't as fun as the first video, in my opinion. I think Ari's facial expressions were priceless in the first video, and this new video is almost 2 minutes. The first video was less than a minute. I didn't think it would do as well, but man, was I wrong! It BLEW UP immediately. In a few hours, it had over a million views.
Oh, and the best part? She got about 20 new customers so far, which if you add that all up could be worth quite a chunk of change. And she got a couple of THOUSAND new followers.
(FYI - TikTok took the post down because too many people thought it was real and were complaining!)
Her investment? It takes her about an hour to do one of these videos soup to nuts.
She makes it look so easy! It doesn't have to be hard, but it does take creativity, strategy, and practice. I started playing around with TikTok but my skill is more around cranking out the blog articles! I'll keep at it, though! I just need to think of some fun things to do that are relevant to my business. Maybe it is harder than it looks. LOL