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Example of Optimizing a High-Performing Web Page

 Krista Moon    October 29, 2020

Example of a Full Digital Marketing Plan and Projected Budget is our top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

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Resources for Evaluating HubSpot Sales and Marketing Technology

 Krista Moon    August 19, 2019

I regularly talk to companies that are considering starting an inbound sales and marketing program, but they lack the technological capacity required to do the work.

While there's a variety of sales and marketing technology available, the tool we've had the most success with is HubSpot. They put all the necessary functionality required into one system, which improves data sharing, communication between the teams, and work efficiency.

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How to Use Your Website to Identify Warm Prospects

 Krista Moon    January 27, 2019

Technology and data are changing the sales game. Now you can easily find out which contacts in your database are engaged and what web pages they're reading. This information is a game-changer for helping salespeople frame sales conversations that get results. You can also get a list of prospective companies that are looking at your website.

Coming from an old-school sales background, having access to all of this information still boggles my mind. It's pretty cool! Read more to find out how to identify warm prospects buzzing around your website.

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HubSpot vs. WordPress

 Krista Moon    January 25, 2019

Many of my customers use WordPress when we first begin our engagement. I've tried and tried to do inbound marketing on WordPress, and it hasn't worked out for me yet. I spend more time dorking around with technology than actual marketing. On top of that, I don't get all of the functionality I need and my efficiency and effectiveness decrease dramatically.

People think that WordPress is “free.” Yes, it is true that it doesn't have a subscription fee or anything like that. However, time is money. Would you rather spend money on implementing WordPress plug-ins and creating workarounds to make it sort of do what you want, or on designing and implementing marketing campaigns that can actually drive business results?

If you want to do inbound marketing (meaning blogging, email marketing, social media, lead generation, and the like), we recommend our clients - large and small - migrate fully from WordPress to HubSpot. Here's why:

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Resources for Exploring Growth-Driven Website Design

 Krista Moon    December 12, 2018

Website projects can seem inordinately expensive and overwhelming. But it doesn't have to be that way! Here are some articles and resources that can deepen your understanding of growth-driven design: a new approach that helps you affordably create an online presence that continuously drives website traffic, engages potential customers, and converts more visitors into qualified sales leads. If you want to improve results from your site, then this article is for you.

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Example of Bad Website Copy

 Krista Moon    September 4, 2018

I was doing some research on a prospect recently and had to chuckle a little when I read their website home page. It had all the “fluff” words that I (and most website visitors!) abhor. If your website copy sounds like this, it's time to invest in a professional website copywriter:

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[Video] What is Growth Driven Website Design?

 Krista Moon    October 10, 2017

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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How a Competitor Analysis Can Improve Your Website

 Krista Moon    October 6, 2017

Determining what should be on your website, let alone how it should look and function, is not a task for the faint of heart. It's one of those projects that takes a lot of hard thinking and seems never to end (which it shouldn't - you should be continually working to drive better results from your site). However, there is one thing you can do to make it easier, save time, and ensure you're keeping up with - or surpassing - industry trends: a competitor analysis.

Here are 5 ways a competitor analysis can help you create a better website:

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5 Ways to Drive Website Traffic and Leads

 Krista Moon    August 10, 2017

Let's say you have the best website in the world. Great! Now what? The truth is, a website by itself doesn't offer much value. If you aren't doing anything specific to try and get people there, no one is going to see it.

More importantly, if you don't have landing pages (special web pages with forms that people have to fill out to get helpful things like ebooks, tools, templates, demos, etc.), you won't get leads - people will click around your site and then leave without ever engaging with you. And that means that all the time and resources you spent developing the site were for nothing.

Here are 5 ways to drive website traffic and sales leads:

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[Video] How to Find the Best Keywords for Your Blog or Web Page

 Krista Moon    August 3, 2017

Without good keywords, search engines don’t know what your web pages are about and your prospects will never be able to find you. They are the bridges that connect qualified prospects to your website.

Here’s a 3 minute tutorial on how to find the best keywords for your website or blog.

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