Many organizations are turning to inbound marketing to help them increase awareness, get more meetings, and build a stronger sales pipeline. Here are some articles and resources that can help you deepen your understanding of inbound marketing, determine if it’s right for you, and start formulating a plan for your organization.
My favorite way to learn about new topics is to watch/listen to YouTube videos. I put together this inbound marketing playlist so you can listen in the car, walking the dog, making dinner, working out, etc. There’s always time to learn!
What is Inbound Marketing?
- What is Inbound Marketing [HubSpot]
- What is Inbound Marketing [Marketo]
- What is Inbound Marketing (Slideshare) [HubSpot]
- What is Inbound Marketing [Salesforce]
- What is Inbound Marketing (Video) [Ascend Business Growth]
What are the benefits of inbound marketing?
- Speak Your CFO’s Language: 3 Ways to Explain Inbound Marketing’s Value [HubSpot]
- Free Download: Proving the Value of Inbound, The Ultimate Kit for Convincing Your CFO [HubSpot]
- 5 Benefits of Inbound Marketing for Small Business [Digital Marketing Pro]
- 23 Reasons Inbound Marketing Trumps Outbound Marketing (Infographic) [HubSpot]
- 3 Major Benefits of Inbound Marketing [Salesforce]
- 11 Modern Technologies That Make the Case for Inbound Marketing [HubSpot]
- 3 Ways Inbound Marketing Can Benefit Your Business [Powered by Search]
How do you do inbound marketing?
- How to Build an Inbound Marketing Strategy in 24 Hours [HubSpot]
- The Essential Step-by-Step Guide to Internet Marketing [Ascend Business Growth]
- How to Create a Comprehensive Inbound Marketing Plan [HubSpot]
- How to Develop a Strong 2017 Inbound Marketing Plan [Forbes]
- Converting Website Visitors into Sales Leads [Ascend Business Growth]
- The 8 Fundamentals for a Successful Inbound Marketing Strategy [Entrepreneur]
What technology do you need for inbound marketing?
- Modernize Your Sales and Marketing Technology (Infographic) [Ascend Business Growth]
- Technology That Directly Impacts Your Sales Growth [Ascend Business Growth]
- 3 Options for Creating a Cohesive Marketing System [Ascend Business Growth]
- Must-Have Marketing Technology for Lead Generation [Ascend Business Growth]
- The 3 Best Inbound Marketing Software Options for Your Small Business [business.org]
- 15 Marketing Softwares That Can Boost Your Business [Forbes]
- Top Marketing Software, 2017 Reviews [Clutch]
- Marketing Automation Software [Capterra]
What resources (time, people, money) do you need to do inbound marketing?
- How Much Does Inbound Marketing Cost? [Weidert]
- How Much Should You Budget for Inbound Marketing? [Kuno Creative]
- The Ultimate Guide to Hiring an Inbound Marketing Agency [Ascend Business Growth]
- How Much Does Inbound Marketing Cost? [Ascend Business Growth]
- How Much Do Small Businesses Spend on Marketing? [Ascend Business Growth]
- Top 4 Skill Sets Required to Create Content That Gets Results [Ascend Business Growth]
- Qualifications to Look for in a Marketing Leader [Ascend Business Growth]
- The 4 types of Marketers You Need on an Inbound Marketing Team [HubSpot]
- How Long Does It Take for Inbound Marketing to Work? [Ascend Business Growth]
- 12 Marketing Job Descriptions to Recruit and Hire an All-Star Team (Free Templates) [HubSpot]
If you have any inbound marketing resources you think should be added to this list, please send them to us!