Business Growth Blog

Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult (to put it mildly) to create a repeatable marketing and sales process that delivers consistent results. There is so much data and so many channels that it can make your head explode. 🤯

Most companies, especially at the early stage, have one or more of the following sales challenges. If any of them resonate, it's time to act. Identify the issues that have the biggest impact on your bottom line, and then you can fix them! Sounds simple, right? 😄 (It might not be easy, but it is definitely possible.)

Once you have a strong foundation, the fun begins! You'll have more brainpower and bandwidth to think more strategically about your approach and improve it over time. And that means steady and consistent business growth. 👍

Online networking can open the door to countless opportunities. A single person, even someone you barely know, can change the trajectory of your career or life.

When you’re selling, every word you write on your website, in prospecting emails or in newsletters matters. If you say the wrong thing, you won’t get results. Sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects.

As a small business owner, I get a lot of people trying to sell me stuff. Almost all of them – way more than 50% - say pretty much the exact same thing. It usually goes like this:

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales. It seems like a no-brainer, right?

Sales hooks are bits of information that can help you create relevant and meaningful introductory sales messages. This personalized approach will help you stand out from the crowd.

Sellers and marketers talk to the same people, but sellers do it one-to-one, and marketers push to a broader audience. Their roles and goals are tied together because they both approach the same people for a sales conversation. That’s why they must collaborate and cooperate in their outreach efforts.

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes, teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects who need more time or education to make a decision is essential for sales pipeline growth and sustainability.