Business Growth Blog

Sales

How to Map Out a Sales and Marketing Plan

 Krista Moon    August 27, 2020

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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Intro to Creating a Warm Lead Follow-Up Program

 Krista Moon    April 21, 2020

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects that need more time or education to make a decision is essential for sales pipeline growth and sustainability.

To help explain how to get started developing a warm lead follow-up program to convert more low-hanging fruit into real sales opportunities, I interviewed Shannon Mulligan, Owner of Vast Results, a virtual sales team. Her team helps organizations create and implement professional and consistent follow-up campaigns.

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Resources for Evaluating HubSpot Sales and Marketing Technology

 Krista Moon    August 19, 2019

I regularly talk to companies that are considering starting an inbound sales and marketing program, but they lack the technological capacity required to do the work.

While there's a variety of sales and marketing technology available, the tool we've had the most success with is HubSpot. They put all the necessary functionality required into one system, which improves data sharing, communication between the teams, and work efficiency.

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3 Reasons Why Salespeople Should Start Creating Blog Articles

 Krista Moon    April 3, 2019

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. However, when sales and marketing align around the content strategy, the return on investment goes way up. Here are 3 reasons why sellers should be part of the blogging process, either by helping to craft articles or by guiding the content strategy.

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How to Use Your Website to Identify Warm Prospects

 Krista Moon    January 27, 2019

Technology and data are changing the sales game. Now you can easily find out which contacts in your database are engaged and what web pages they're reading. This information is a game-changer for helping salespeople frame sales conversations that get results. You can also get a list of prospective companies that are looking at your website.

Coming from an old-school sales background, having access to all of this information still boggles my mind. It's pretty cool! Read more to find out how to identify warm prospects buzzing around your website.

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Resource Library for Writing Prospecting Emails

 Krista Moon    August 7, 2018

One of the most popular things salespeople search for is information about how to write prospecting emails. And it’s no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I’ve seen in one post.

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#1 LinkedIn Mistake Most People Make That Destroys Sales Opportunities

 Krista Moon    June 26, 2018

I recently needed to source a graphic designer for my company, so the first place I turned to was LinkedIn. I wanted to find out who in my network was a freelancer or owned a design company that could potentially help me. It just makes sense that I would turn to LinkedIn before doing a random Google search. After all, I’d rather do business with someone from my network than a complete stranger.

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Sales and Marketing Processes That'll Make Your Business Great Again

 Krista Moon    June 12, 2018

When I first started doing marketing and lead generation, I used to worry about being able to drive leads for my clients. I've since learned that that's the easy part! As long as I'm doing enough activity, like blogging, email marketing, and social media, I'll get people to the website. And if I'm creating the right content, I'll be driving the right people to the site. Cool! Job done, right? Wrong.

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3 Tips for Creating a Strategic Prospecting Plan

 Krista Moon    May 29, 2018

Getting sales meetings with new prospects is not easy. They have no idea who you are, are overwhelmed with work, can't imagine taking on another project, and are happy with the status quo. It takes tremendous effort to get prospects to understand the benefit of making a change, and then getting them to actually move forward with a new idea.

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[Video] Sales Limerick - Sellers Who Don’t Blog

 Krista Moon    March 16, 2018

My friend Jill Konrath, sales strategist, speaker, and author of 3 bestselling sales books put a message on LinkedIn asking for people to submit sales limericks for a project she’s working on. It got my wheels turning, and I ended up coming up with something. Here it is!

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