Nine times out of ten, the first place your prospects go is your website. If they don’t like what they see or can’t quickly find the information they’re looking for, they’re gone. Lost opportunity. I think it’s safe to say we’ve all experienced a bad website that leaves us groaning in frustration. The truth is that a lousy site makes your company look lousy. It destroys trust and credibility.
Sometimes business leaders have blinders on when it comes to their company’s online user experience. It’s kind of like a parent that thinks their kid can do no wrong. On the following infographic, my team and I outlined some of the most common website problems that might be turning potential customers away. If they look familiar, it’s time to rethink your web strategy.
The difference between a hitting or missing your business growth objectives might be a simple matter of a fixing your website. Many little oversights can quickly add up to a poor user experience that drives away potential customers. It’s important to remember that your online presence is just as influential as your physical location (if not more so!).