For most companies, changing their marketing strategies takes a significant investment in time and money. It’s a culture change.
With 61% of global Internet users researching products online, it seems like it would make sense to invest in developing a strong online presence (awesome website, blogging, social media, email marketing, downloadable content offers, etc.).
But is it really necessary for every company to go down that path? Perhaps not. Here are 4 reasons to NOT do inbound marketing:
- You’re not interested in growing.
- New business is flowing as is and you’re totally happy with your growth rate.
- Your current prospects and opportunities trust you so much that a weak online presence doesn’t matter.
- Your target audience is not shifting to online research to buy your type of products and services.
So, there you go. Inbound marketing isn’t for everyone! But before you abandon this type of marketing strategy, you should check out some of these statistics. Here are a few examples:
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
- 79% of companies that have a blog report a positive ROI for inbound marketing in 2013.
- Social media has a 100% higher lead-to-close rate than outbound marketing.
Click here to get more stats now: https://www.hubspot.com/marketing-statistics