Business Growth Blog

How to Map Out a Sales and Marketing Plan

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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Creating a Pitch Deck: Essential Slides, Tips and Templates

After connecting with a potential investor and booking a meeting, you might think now what? How can I sell my company to this investor? You'll need a solid pitch deck with information on your company. While you could go into every detail because you know your business inside and out, investors don't want to sit and listen to you go on and on. They want to know why you'd be a good investment for them.

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Resources for Creating Buyer Personas

These buyer persona resources will help your organization create communication strategies that resonate deeply with your ideal profitable customer.

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4 Sales Content Ideas Guaranteed to Engage Prospects

Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

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Comprehensive MedTech-Life Science Investor List

We did some research and created a spreadsheet of MedTech-Life Science investors. Check it out and discover who can best support your growth trajectory!

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Comprehensive MedTech Conference List

Determine which events can best support your MedTech business development initiatives with this comprehensive list of MedTech conferences.

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Marketing Strategy Trends Small Business Should Embrace

Understanding the evolving landscape of digital marketing is crucial for small businesses. It's not just about the platforms and tools but also about the changing consumer behaviors and preferences.

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Grant, Funding, and Certification Resources for Women-Owned Businesses

Here is a list of resources to help women entrepreneurs fund and launch successful companies through grants, investors, and certifications.

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Highlights from the Project MedTech Midwest Showcase Pitch Competition

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

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5 Ways Marketing Videos Can Boost Your Sales Pipeline

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

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