Business Growth Blog

Biotech Content Marketing Basics for Improved ROI

Most biotech companies regularly create marketing content such as webinars, presentations, publications, posters…the list goes on (press releases, web pages, blog articles, social posts). Creating and promoting content is essential for advancing growth. Getting the right content in front of the right people increases awareness, builds trust and credibility, and generates opportunities.

Read More

Biotech Website Basics to Optimize User Engagement

Your website is most likely the first impression your potential customers or other key stakeholders will get about your biotech. It only takes mere seconds for someone to form an opinion based on their user experience.

A well-structured site gives visitors a feeling of competency and trust. In addition, it encourages them to engage with your company, creating more opportunities to help you accomplish your business goals and objectives. Here are four biotech website basics required for developing a digital presence optimized for your biotech company’s growth.

Read More

SEO Basics to Get Your Biotech Found Online

Google processes over 3.5 billion searches per day, and some of those searches are inevitably related to your science and mission. Search engines index websites based on the content found on each web page. The only way your target audience even has a chance to find your website organically is by optimizing your pages for words and phrases relevant to your business.

Here are the search engine optimization, or SEO, basics required to increase your biotech company’s online visibility and get found and noticed by people interested in your industry, company, and science.

Read More

Video Recording Tips to Help you Look Professional and Polished

The video craze that’s taken over society isn’t just for trendy dance moves or epic fails. Recorded media can be used as a sales tool on your website, emails, and social media. The best part is, you can do it yourself with the help of your smartphone camera. By investing some time and patience, you’ll be yelling “action” more often than “cut” as you get more comfortable with the process.

Read More

Common Sales and Marketing Alignment Barriers That Stunt Growth

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast-track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end-goal: new sales. It seems like a no-brainer, right?

Read More

How to Create Engaging Employee Spotlights for Business Growth

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

Read More

3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

To accurately work and measure your sales pipeline, you need to know where your prospects are in the sales process. The following infographic outlines three CRM fields that give a clear picture of which contacts and companies have the highest potential of closing and are actively being pursued by sellers.

Read More

Simple Way to Connect Your LinkedIn Contacts to HubSpot

When you're in sales and marketing, or any other business role, you're probably looking at contacts on LinkedIn. If you're using HubSpot CRM, you may want to get those contacts into the database so that you can identify good fit leads and track your sales activity. In this video, I'll show you a quick and straightforward way to sync LinkedIn contacts to HubSpot.

Read More

Example of Optimizing a High-Performing Web Page

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

Read More

The Basics of an Effective Social Media Plan for Your Business

Having a strong social media presence is essential for sales and marketing success. Infrequently sharing a couple of memes or blog articles won’t get the job done. It requires planning and commitment. Quite often, when working with new clients, we find this is a gap in their marketing efforts. Unreasonable expectations in the speed at which new social media marketing methods show results are also typical. In this article, I will share the ingredients that guide our social media planning strategy.

Read More

Subscribe to Get New Articles

Stay Connected

Popular Articles