Business Growth Blog

How to Create Engaging Employee Spotlights for Business Growth

 Jill Schneider    December 30, 2020

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

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3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

 Krista Moon    December 18, 2020

To accurately work and measure your sales pipeline, you need to know where your prospects are in the sales process. The following infographic outlines three CRM fields that give a clear picture of which contacts and companies have the highest potential of closing and are actively being pursued by sellers.

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Simple Way to Connect Your LinkedIn Contacts to HubSpot

 Krista Moon    November 12, 2020

When you're in sales and marketing, or any other business role, you're probably looking at contacts on LinkedIn. If you're using HubSpot CRM, you may want to get those contacts into the database so that you can identify good fit leads and track your sales activity. In this video, I'll show you a quick and straightforward way to sync LinkedIn contacts to HubSpot.

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Example of Optimizing a High-Performing Web Page

 Krista Moon    October 29, 2020

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

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The Basics of an Effective Social Media Plan for Your Business

 Jill Schneider    October 8, 2020

Having a strong social media presence is essential for sales and marketing success. Infrequently sharing a couple of memes or blog articles won’t get the job done. It requires planning and commitment. Quite often, when working with new clients, we find this is a gap in their marketing efforts. Unreasonable expectations in the speed at which new social media marketing methods show results are also typical. In this article, I will share the ingredients that guide our social media planning strategy.

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Example of a Full Digital Marketing Plan and Budget

 Krista Moon    September 29, 2020

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

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How to Map Out a Sales and Marketing Plan

 Krista Moon    August 27, 2020

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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HubSpot Training: CRM Property Customization and Management

 Krista Moon    July 2, 2020

HubSpot CRM is a database that stores information about the people related to your business. In addition to standard contact data, such as phone, email, and address, users can add or customize fields to their unique situation and needs. Here is a quick overview of how to manage properties in HubSpot.

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Ascend is a Supporter of #BlackLivesMatter

 Krista Moon    June 29, 2020

This time feels different. People are speaking out. Companies are speaking out. Let’s keep pushing for change!

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5 Essential CRM Fields to Track Sales and Marketing Growth

 Krista Moon    June 26, 2020

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

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