Business Growth Blog

During a webinar with Hustle Fund, Gaurav Agarwal, Chief Growth Officer at ClickUp (valued at $4b), shared valuable insights on getting to $3M ARR. Here's a recap of some of the key points about how to drive aggressive growth during the early phase of a business:

Having a consistent flow of qualified sales leads would be a boon to any business. Generating high in quantity and quality leads is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, few marketers feel their lead-generation campaigns are effective. What gives?

There can be many moving parts in any lead generation campaign, and oftentimes, it’s difficult to know which parts need fine-tuning. This article will expose marketers' top 30 tried and true techniques to increase leads and revenue.

Brands serve as extensions of our self-concept and identity. They encapsulate and convey our core values, lifestyles, and aspirations. When we choose to associate with a brand, we are expressing a part of ourselves to the world.

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.

If you have a business, mission, or objective that you're passionate about, you're probably excited to get the word out and make things happen.

The hardest - and most essential - part of advancement and growth is building the team, processes, and systems that enable you to accomplish your objectives. As technological advances speed up and customers shift ever faster from one platform to the next, building a collaborative team of specialists is essential for sustainability and growth. Whom you choose to bring into your inner circle and place trust in to help advance your mission is essential to your outcomes. So how do you know who to trust?

Hiring an outsourced marketing agency - or any outsourced specialist for your business - is a big decision. It’s not much different than hiring an internal person. You’ll work with these people to get important work done. They have deep knowledge about your business and processes,and you want to ensure they’re capable and a good fit. We have clients we’ve been working with forten years, which is very cool. We are a part of the team, which allows us to do our best work and bring the most value.

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.

Who do you want to sell to? It may seem like an obvious question for a business, but identifying your niche market (a.k.a. buyer persona, target prospect, target segment, ideal profitable customer, etc.) may be more challenging than it sounds. Plus, the answer might change over time as your company grows and develops. Here are some ideas about how startups and early-stage companies can improve the success of their sales and marketing investment by clearly identifying their target market criteria, building a list of ideal customers, and tightening the messaging.