Business Growth Blog

HubSpot Training: CRM Property Customization and Management

 Krista Moon    July 2, 2020

HubSpot CRM is a database that stores information about the people related to your business. In addition to standard contact data, such as phone, email, and address, users can add or customize fields to their unique situation and needs. Here is a quick overview of how to manage properties in HubSpot.

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Ascend is a Supporter of #BlackLivesMatter

 Krista Moon    June 29, 2020

This time feels different. People are speaking out. Companies are speaking out. Let’s keep pushing for change!

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5 Essential CRM Fields to Track Sales and Marketing Growth

 Krista Moon    June 26, 2020

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

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HubSpot Training: Lists, Views, and Contacts

 Krista Moon    June 11, 2020

Marketers and salespeople need to communicate with the same customers at various stages of the buyer’s journey. HubSpot is a centralized database for all business growth related contact data. Here’s an overview of how each role typically uses HubSpot to quickly access the lists, views, and contacts they need to do their job.

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How Blogging Impacts Organic Traffic

 Krista Moon    May 28, 2020

Blogging is a powerful way to improve your online presence. Here are real organic search results from three companies that blog consistently, inconsistently, or not at all.

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HubSpot Training: Maintaining GDPR Compliance

 Krista Moon    May 26, 2020

The days of email blasts to lists of contacts are coming to an end. The EU and California instituted more stringent privacy laws in 2018. More states and regions are soon to follow. If you use HubSpot, and email to contacts in the EU or California, here are some tips on using their GDPR functionality.

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One Thing Every Business Can Do to Get Found on Google

 Krista Moon    May 14, 2020

Business owners that I talk to commonly tell me they are hiring an “SEO Company” or an “SEM Company” to drive organic traffic to their website. Here’s the thing: SEO is not a stand-alone service. It should be the backbone of every marketing initiative you do. In this video, I share the one thing every business can do to get found on Google. Without it, your SEO success will be limited – or non-existent.

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HubSpot Training: Customize Contact, Company, and Deal Record Views

 Krista Moon    May 14, 2020

The number one benefit of HubSpot, in my view, is that the CRM is central to the entire tech stack. If set up correctly, it stores multitudes of valuable data about the one thing sales, marketers, and business leaders care about the most: target buyers. These are the people that will, hopefully, become their future customers. Taking time to set up contact, company, and deal record views in HubSpot is essential to use the tool effectively. Watch the video or download the slides to see how to do it.

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Intro to Creating a Warm Lead Follow-Up Program

 Krista Moon    April 21, 2020

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects that need more time or education to make a decision is essential for sales pipeline growth and sustainability.

To help explain how to get started developing a warm lead follow-up program to convert more low-hanging fruit into real sales opportunities, I interviewed Shannon Mulligan, Owner of Vast Results, a virtual sales team. Her team helps organizations create and implement professional and consistent follow-up campaigns.

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Moon Marketing Rebrands to Ascend Business Growth!

 Krista Moon    April 15, 2020

We’ve rebranded! When we added Moon Marketing as a DBA back in 2013, we thought it had a nice ring to it. It’s alliterative, Moon is my last name, it’s descriptive, and it’s a fun theme to play off (space) - so why change it? There is one primary reason why we decided to make the shift.

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