Business Growth Blog

Google processes over 3.5 billion searches per day, and some of those searches are inevitably related to your science and mission. Search engines index websites based on the content found on each web page. The only way your target audience even has a chance to find your website organically is by optimizing your pages for words and phrases relevant to your business.

Here are the search engine optimization, or SEO, basics required to increase your biotech company’s online visibility and get found and noticed by people interested in your industry, company, and science.

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

HubSpot CRM is a database that stores information about the people related to your business. In addition to standard contact data, such as phone, email, and address, users can add or customize fields to their unique situation and needs. Here is a quick overview of how to manage properties in HubSpot.

Marketers and salespeople need to communicate with the same customers at various stages of the buyer’s journey. HubSpot is a centralized database for all business growth related contact data. Here’s an overview of how each role typically uses HubSpot to quickly access the lists, views, and contacts they need to do their job.

The days of email blasts to lists of contacts are coming to an end. The EU and California instituted more stringent privacy laws in 2018. More states and regions are soon to follow. If you use HubSpot, and email to contacts in the EU or California, here are some tips on using their GDPR functionality.

The number one benefit of HubSpot, in my view, is that the CRM is central to the entire tech stack. If set up correctly, it stores multitudes of valuable data about the one thing sales, marketers, and business leaders care about the most: target buyers. These are the people that will, hopefully, become their future customers. Taking time to set up contact, company, and deal record views in HubSpot is essential to use the tool effectively. Watch the video or download the slides to see how to do it.

My friend Jill Konrath, sales strategist, speaker, and author of 3 bestselling sales books put a message on LinkedIn asking for people to submit sales limericks for a project she’s working on. It got my wheels turning, and I ended up coming up with something. Here it is!

Back in the day, it wasn't such a challenge to figure out what to do for marketing. Phonebook, a mailer, maybe a trade show or two - oh, and don't forget - dial for dollars! But everything is different now that "Google has the answers to life," as I tell my kids (especially my 12-year-old son who always asks, "Why?" - "I have no idea, look it up!" I say).

Your prospects and customers are doing the same thing when they have questions - looking it up. This explosion of information on the Internet has opened up opportunities for businesses to get in front of their target buyers and gain market share, but it's also making sales and marketing increasingly complex. The most important thing business owners, CEO's, and other executives in charge of driving growth can do is to constantly stay in the know about the growing number of marketing strategies available. Otherwise, they may get left in the dust as their competition passes them by.

If you're not currently doing inbound marketing, take a moment to watch this short video and see if it's something you should consider as part of your upcoming growth initiatives.

If you don’t know what marketing activities are getting you the most leads and customers, you could be wasting money on campaigns that aren’t helping you at all.

There’s nothing worse than spending your hard earned money and not getting anything in return!

Here’s a quick video to show you how monitoring your website traffic sources can help you stay focused on marketing activities that get the best return on your investment.