Business Growth Blog

In my conversation with Jessica Starks, owner of Exit Factor in Michigan, we explored why planning for an exit is essential for every business owner.

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

After connecting with a potential investor and booking a meeting, you might think now what? How can I sell my company to this investor? You'll need a solid pitch deck with information on your company. While you could go into every detail because you know your business inside and out, investors don't want to sit and listen to you go on and on. They want to know why you'd be a good investment for them.

This infographic outlines the digital marketing deliverables you can expect each month when the plan is firing on all cylinders.

Answer these 10 questions to create a strategic marketing plan that clearly outlines your approach to business growth.

Here are 16 building blocks for an impenetrable sales and marketing system. Do you have the skills, resources, budget, and plan ready to drive growth?

Here are 4 steps to create and launch digital content marketing that increase lead conversion, including a projected budget and timeline.

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget they have available to get the work done. However, gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

I recently introduced you to my ideal monthly inbound marketing plan. If you want to get the fastest results with the maximum amount of help and support, it's definitely the way to go – hands down. If you do that plan, you'll have qualified sales leads, shorter sales cycles, and increased revenue in no time.

However, there is an issue with that plan that I'd like to address – it can be too much of an investment in time and money for a small company.