What are you going to measure to know if you’re making progress or not? If you start reading any articles about metrics (inbound marketing metrics that is), they all talk about the same stuff: website traffic, keyword performance, blog views, call-to-action click through rate, visit-to-lead conversion rate, and lead-to-customer conversion rate, just to name a few.
Those metrics are indicators of success, so you need to look at them. But, from a high level, what are 1-2 key business metrics that will make you feel really good about the progress you made this year?
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