Business Growth Blog

SEO

How to Add Keywords to Your Website Using Best Practices

One of the main reasons to have a website is to get found online when someone is looking for information regarding your type of products or service offerings. These days, your website is your company – it replaces a physical space with a virtual space.

Like roads lead customers to a physical place of business, keywords lead online users to your virtual place of business. Without doing foundational SEO work, your website will not have the opportunity to get found by the right people. And even worse, your competitors will have a wide opening to rank for your keywords, meaning they will get the first crack at potential customers.

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How to Select the Right Business Keywords for SEO

As you know, virtually all buyers search the internet before making a purchase, so ranking online for the words and phrases most relevant to your products and services is essential. Business keywords are the bridges that connect qualified prospects to your website.

Here's a high-level overview of how to choose the best terms and phrases that your potential customers will most likely search online. To help illustrate, I'll refer to an example of a medical device company called Paragon28.

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One Thing Every Business Can Do to Get Found on Google

Business owners that I talk to commonly tell me they are hiring an “SEO Company” or an “SEM Company” to drive organic traffic to their website. Here’s the thing: SEO is not a stand-alone service. It should be the backbone of every marketing initiative you do. In this video, I share the one thing every business can do to get found on Google. Without it, your SEO success will be limited – or non-existent.

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3 Timeless Ways to Increase Your Google Ranking

The first place most people go to find the products or services they need is Google. At a minimum, Google is the new phone book. For example, if I wanted to find out where I could purchase dry ice for a party I was having, I would type in, “Dry ice, Saginaw.” I’ll scan the first page and pick the most convenient and trust-worthy looking company.

Google also helps buyers self-educate early in the sales cycle — before they’re ready to talk to a vendor or sales rep. For example, if I was searching for information about types of office layout design, that could signal I’m considering an office renovation.

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SEO Basics Every Business Owner Should Know

Many business owners and content creators have blinders on when it comes to search engine optimization (SEO). I often hear, “My web person does that.” And that’s the end of it.

Here’s the problem with that mindset: I come across websites that aren’t properly optimized every single day. There are a ton of them out there, and one of them could be yours. If you don’t have at least a rudimentary understanding of SEO and the impact on your business growth, you could be dramatically minimizing your return on investment for all the content you create and post online.

If you’re not sure if your website or blog articles are set up according to SEO best practices, here are 2 things you can do:

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Quadrupled # of Leads From Organic Search In 8 Months

Search engine optimization (SEO) and organic search refers to website visitors that come from doing Google searches (or Bing, Yahoo, etc) to find answers to their questions.

Once they are on the website, you have an opportunity to engage them with content offers they can download by filling out a form on special web pages called landing pages. Once web visitors do that, they become a lead that you can begin nurturing through the sales process.

Using SEO best practices, we were able to not only increase the amount of traffic from organic search for this client, but also quadruple the number of leads generated from this web traffic source in just 8 months.

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Example of Consistent SEO Growth

Does SEO really matter that much? It sure does. Take a look at the results my clients have been able to achieve by engaging in consistent inbound marketing (blogging, landing pages, email marketing, social media, content creation, etc.).

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Increased Organic Search Traffic by 400% in 1 Month

This client decided to take advantage of HubSpot's all-in-one marketing software to increase their marketing efficiency. The process included migrating their website to HubSpot's content management system.

As we were migrating their pages over, we helped them solidify their messaging and optimize all of their pages for search engines using SEO best practices.

The first month after we launched the optimized website, we increased their organic search traffic by 400%!

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