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The Ethical Conundrum of Propaganda in Business

Propaganda can be dated back to 1622 when Pope Gregory XV created "a commission of cardinals charged with spreading the faith and regulating church affairs in heathen lands."1 The ability to control societal thoughts and opinions through propaganda has always been a valuable asset; therefore, this ability will always be pursued. However, the power to manipulate people's thinking comes at an ethical price.

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