Business Growth Blog

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

It’s not what you say; it’s how you say it. Whether you’re writing an email, blog article, or social media content, you need to integrate compelling words that will make your readers want to take action. The first 30 words can make or break a piece of content that's packed with valuable information. Engage readers with interesting words and spare them the monotony of repetitious text that will send them running. Here’s a great infographic on verbs I ran across recently that I thought would be a valuable tool to help with creating compelling articles your readers won’t scroll past your content.

Typography is a core element of your brand. The right font attracts readers, helps define the visual representation of your company, and makes your content more interesting and readable. Deciding which font to use can be confusing because there are so many options to choose from! In this infographic, you’ll see typography examples from a variety of brands, along with recommendations for best use cases.

Technology. Love it or hate it, it’s part of our world now. The right sales and marketing technology will help you get discovered, build credibility and trust, attract followers, and increase qualified sales leads.

However, it requires a holistic approach. One component is worthless without the other. If you don’t have ALL of the following technological capabilities, you’ll likely end up sorely disappointed in your sales growth.

Nine times out of ten, the first place your prospects go is your website. If they don’t like what they see or can’t quickly find the information they’re looking for, they’re gone. Lost opportunity. I think it’s safe to say we’ve all experienced a bad website that leaves us groaning in frustration. The truth is that a lousy site makes your company look lousy. It destroys trust and credibility.

Sometimes business leaders have blinders on when it comes to their company’s online user experience. It’s kind of like a parent that thinks their kid can do no wrong. On the following infographic, my team and I outlined some of the most common website problems that might be turning potential customers away. If they look familiar, it’s time to rethink your web strategy.

Many of the businesses I talk to want to improve results from their sales and marketing efforts but don’t have the technology or resources to pull it off. Choosing the right strategy and system can be a big challenge. There’s a lot at stake: not getting it right can limit your ability to effectively market and sell your products and services, negatively impacting your growth goals.

If modernizing your sales and marketing system is on your priority list, a system upgrade or hiring new resources is also likely in order. It can be hard to know who to trust or how to maximize chances of success. It’s increasingly complicated stuff.

Check out the following infographic. It outlines 4 crucial decisions to make before investing in your sales and marketing system.

I talk to a lot of companies selling different things in different industries and keep coming across the same issue when it comes to marketing and sales: They're trying to piece together a strategy to build a strong sales pipeline, but aren't sure what the most effective methods are for them.

Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult to harmonize sales activities with buyer behavior.