Business Growth Blog

Having a consistent flow of qualified sales leads would be a boon to any business. Generating high in quantity and quality leads is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, few marketers feel their lead-generation campaigns are effective. What gives?

There can be many moving parts in any lead generation campaign, and oftentimes, it’s difficult to know which parts need fine-tuning. This article will expose marketers' top 30 tried and true techniques to increase leads and revenue.

Salespeople are on the front lines interacting with prospects and customers all day long. They should be driving what content marketing creates for lead generation. I recently did and generated about 70 sales leads in one month. Here’s an example of how I did that:

Content Idea Generated Through Sales

One of my customers recently asked me if I had a blog template or some resources to help him start writing articles. I do have a solid process for that of course, but it wasn’t a resource I made available online. I have a ton of articles on my website about blogging as well, but none of them are the actual “process.”

Sales is tough - there are a gazillion components you need to master to be really good at it. Because it's driven by feelings and emotions more than anything else, you need to understand how to connect with people and guide them through the decision making process.

There aren't many "sales" college degrees out there, and most salespeople haven't had much specific training. But there are definitely strategies that work - and don't work. It takes a lot of time, effort and know-how to become a sales guru.

That's why sales training is critical for successful sales teams. However, most sales training focuses on what to do once a prospect is engaged. That's great, but I was in sales for over 12 years, cold calling and knocking on doors, and the biggest struggle I had was actually getting an appointment. And it's even harder to get appointments now than it was back then.

Knowing what to do once you get a meeting with a prospect is important, but it doesn't do you any good if you're spinning your wheels trying to get the appointment in the first place!