Marketing and sales are becoming increasingly complex.
In the early stages of business growth, most companies have a limited number of employees, and the owner is driving the majority of sales and marketing. When a company is ready to take off, it needs to expand its reach significantly. That requires a stronger investment in sales and marketing strategies.
Many decisions need to be made about the most effective way to get new business: use traditional approaches like cold calling, direct mail, T.V., and billboards, or more digital-type approaches like website development, blogging, email marketing, and social media?
The owner, who is fulfilling many of the key functions of the business, usually needs expert help to develop and execute the right strategy. The next decision is whether to hire internally or outsource to a marketing company.