Business Growth Blog

Hiring an outsourced marketing agency is a big decision. It’s not much different than hiring an internal person. You'll work with these are people to get important work done, and you want to ensure they’re capable and a good fit. While there’s no question that each agency is unique and brings different skills and resources to the table, here are seven things you should expect from any outsourced agency you hire.

Many businesses I talk to really don't like spending money on marketing. They want to spend the least amount possible.

So, is it worth it to hire a marketing specialist? Here's an analogy I've had on my mind for a while!

A friend of mine is the Manager of an automotive service center. He frequently shares stories of people that freak out when he tells them the price of the repair.

They complain that they could go to the auto parts store down the road and buy the parts for 1/2 the cost.

You're ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It's kind of a scary endeavor because if you're like most of the other companies I've talked to, you've been burned in the past. There is something about this new hire that intrigues you, but the last thing you want to do is waste more time and money. How can you ensure this time things will be different?

A lot of people balk when they think about having to hire people to do jobs that they can do themselves. One of the biggest lessons I learned over the past couple years is that it costs too much money NOT to hire people to do specific jobs.

In order to build a successful business, you need to have the right people on your team. When it comes to choosing the best person to help lead your marketing efforts, it can be a real challenge to know what skill sets and experience to look for.

Whether you’re hiring internally or going to outsource, the first person you need to find is someone that can help develop your strategic business growth plan. This requires leadership skills more than technical skills. After all, tactics are useless without a plan.

It can be cost prohibitive for smaller companies to create a crack team of marketing professionals to propel them to the next level. That’s why they often turn to outsourced partners - they get access to a variety of experts without having the expense of hiring an entire team.

However, if not done thoughtfully and strategically, an outsourced marketing experience can leave business leaders wondering why growth is stagnant and return on investment is non-existent.