Business Growth Blog

Social Media

4 Online Networking Tips That Increase Your Visibility and Value

These days, people have two lives: offline and online. Being visible to your social network physically and virtually opens the door to innumerable opportunities. A single person, even someone you barely know, can change the trajectory of your career or life.

Developing a strong personal and professional network takes commitment and dedication, which is tough because our lives are already busy with daily work, family, and friends (and maybe time for ourselves too!). But - a little goes a long way. The key is consistency and quality.

Many people are still unsure about how this whole online networking thing works. They don't know what to do or how to get value from it. In actuality, networking online isn't much different than the offline networking you engage in throughout your daily activities:

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How to Create Engaging Employee Spotlights for Business Growth

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

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The Basics of an Effective Social Media Plan for Your Business

Having a strong social media presence is essential for sales and marketing success. Infrequently sharing a couple of memes or blog articles won’t get the job done. It requires planning and commitment. Quite often, when working with new clients, we find this is a gap in their marketing efforts. Unreasonable expectations in the speed at which new social media marketing methods show results are also typical. In this article, I will share the ingredients that guide our social media planning strategy.

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Does Social Media Really Help Drive Sales?

Many people have doubts about whether or not social media can help drive sales. They think that “their prospects” aren’t using it, that people don’t pay attention to things being posted there, or that it’s all about “what someone had for lunch.” The truth is that the Internet is full - almost too full - of awesome information. My daughter says that if it’s not on the Internet, it must not exist! She truly believes that.

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4 Common Social Media Mistakes Many Companies Make

Putting together a social media strategy that gets a return on investment can be a real challenge. With never-ending ideas and strategies out there, it may seem like every ‘expert’ you talk to has a different opinion.

While it’s difficult to say exactly what strategies will work best for you without understanding your business goals and objectives, there are 4 tactics I often see companies use that may be holding them back from their full potential. If they look familiar to you, start digging deeper into your strategy: you may need a course correction.

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How to Use LinkedIn for Business

Most companies are missing huge opportunities to use LinkedIn for business growth. Usually, employees are pretty much on their own.

LinkedIn is technically a personal asset. As an employer, you can’t force your employees to update their LinkedIn account. The way they represent your company on their profile and to their network may – or may not – align with your corporate communication strategy.

That said, companies can create a win-win by helping their employees develop strong LinkedIn profiles and habits.

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7 Pillars of a Successful Social Media Strategy

The first step in any strategy is to define your goals and objectives: You can’t plan a trip if you don’t know where you’re going. The most common business goals for social media are to increase brand recognition, website visitors, and sales leads. All social activity should lead back to those initiatives.

Here are seven pillars of a social media strategy that drive real business results:

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Best Practices for Making LinkedIn Connections

There is an epidemic of people out there misusing social media. Instead of using it to get to know people, build deeper relationships and help others, there seems to be this random connecting that is no more effective than a great big cold call list.

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Top 10 Ways to Build Your LinkedIn Network

Take advantage of a great networking and relationship management tool, LinkedIn. LinkedIn is a very powerful tool when used correctly. But just “being” on LinkedIn is not enough. Having a profile on LinkedIn will get you about the same thing as going to a party and standing in the corner. Someone might come up to you, but you can’t expect any results. If you want to get results you have to learn to utilize the tool to interact and commit to doing it.

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Social Media Stats Small Business Owners Need to Know

It’s undeniable that social media has risen in use in previous years, but is it really relevant to your business? The short answer is yes, social media is important in some way to every single business and target audience. But exactly how impactful can social media be for your business when considering your specific audience? Discover the most recent statistics across all user types before you invest time and money into your social media efforts.

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