The people "in your world" are the backbone of all your marketing and sales efforts. When developing any kind of business growth strategy, the first thing you want to hammer out is: who do you want to be your customer?
The ultimate goal of sales and marketing is to find these target prospects and get them into your contact database so you can continue communicating with them.
Unfortunately, most of us don't spend enough time "taking care" of our contacts. We throw them into our database willy-nilly with no strategic thought into who they really are, what we need to know about them, or how to organize them. They become just another meaningless contact in our database.
One of the first questions I ask my prospects is, "How many contacts do you have?" Interestingly, most of them don't really know. And if they can throw a number at me, they can't tell me much about the people on the list.
Don't let this happen to you! Below are the 2 most important types of contact reports you should be able to run. If your contacts aren't organized in a fashion that lets you run these reports, it's better to fix it now than to wait until you have an even bigger mess!