Founder Krista Moon went to college to become a Zoologist and then a science teacher. During college, she got her first sales job. She loved the autonomy - and commissions - and after graduation, she ditched her degrees and pursued a career in sales.
Back in the late 1990s and early 2000s, dialing for dollars and door-knocking were standard practice for securing sales appointments. In the mid-2000s, buyers became more empowered by the information available online and the standard appointment setting methods were becoming increasingly ineffective.
In response, Krista pivoted and began creating strategically planned account entry and lead nurturing campaigns to help educate buyers as they progressed through the sales cycle. At that time, most of the organizations she worked for didn't have any kind of marketing content to support the sales process, so she found herself producing it herself.
When Krista came across the concept of inbound marketing in 2009, it aligned so perfectly with her sales philosophy that she decided to switch gears. She founded Ascend Business Growth (formerly Moon Marketing) in 2010 with the goal of helping organizations align marketing and sales to make it as easy as possible for sellers to sell, buyers to buy, and business leaders to lead.