About Us

Mission

Ascend Business Growth partners with field sales and services companies to modernize and streamline their operations using HubSpot CRM and the latest AI tools.

From lead management and scheduling to quoting, reviews, and analytics, we build connected systems that automate repetitive tasks, improve sales performance, and keep teams organized—without adding headcount.

We specialize in helping high-value service businesses scale with confidence, reduce inefficiencies, and adapt to the rapidly evolving digital landscape.

Vision

To empower field sales and service businesses to thrive in an AI-powered economy by making advanced technology accessible and actionable.

We envision a future where everyday service providers operate with the efficiency, insight, and systems of enterprise-level companies—without losing their local, personal touch.

In an age of automation and rapid tech change, we aim to bridge the gap between traditional service models and modern expectations, building a smarter path to growth for businesses that keep our communities running.

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Our Core Values

Driven by Curiosity

Rapid learners constantly searching for a deeper understanding and more effective strategies and processes.

Open-
Minded

Not afraid to try something new, but consider all points of view before taking action.

Scientifically-Driven

Use well-developed analytical skills to create and test hypotheses that drive data-driven decision-making.

Strive for Perfection

Put maximum effort into every aspect of the job and take ownership of decisions, actions, and results.

Invested in Success

Authentically invested in the growth of the client and company. Your success is our success!

What Makes Us Unique

Fractional Team Approach

Get the expertise of a Chief Revenue Officer and Chief Technologist—without adding overhead. We act as embedded advisors to help you make smart, confident decisions about growth, tech, and customer operations.

Strategic Partners, Not Order Takers

We partner with you to analyze your situation, develop customized strategies, and execute them flawlessly. We're proactive in providing suggestions and recommendations, and we train your internal staff and leaders to ensure everything runs smoothly.

Tech, Sales and Marketing Alignment

We emphasize aligning technology with sales and marketing efforts to ensure cohesive operation and maximized efficiency. This holistic approach ensures all teams are working together towards a common goal.

Outcome-Focused

Our solutions are designed to be productive, efficient, and accurate. From planning to execution, we focus on delivering measurable results that drive your business forward.

Message from the Founder

I’m a growth strategist, agency founder, and community builder with 15+ years of experience helping organizations streamline operations, scale revenue, and improve customer experience through HubSpot CRM, automation, and now AI-powered business systems.

My business roots began in sales, where I spent 12 years as a 'hunter' responsible for creating and developing new business territories. At my core, I’m passionate about collaboration, innovation, and building systems—whether for businesses or communities—that create lasting impact.

Thank you for being a part of our journey towards achieving greater heights in business growth and success.

Krista Moon

Partnering with You to Create Scalable, Sustainable Growth

Mission

Vision