Professional Experience
I launched my career in sales, spending years face-to-face with customers—listening, solving challenges, and delivering real business impact. This experience gave me a clear view into how organizations truly generate revenue.
It also revealed a consistent problem behind the scenes. Sales teams worked hard, but support systems were often unreliable. Leads slipped through the cracks. Follow-ups were inconsistent. Reporting depended on spreadsheets or manual interpretation. Forecasts were often guesses disguised as numbers.
For more than 15 years, I have focused on designing revenue architecture inside CRM systems. I ensure leadership teams can see what is truly happening in their pipeline and forecast revenue with confidence. This work includes aligning lifecycle structure, pipeline stages, ownership logic, and reporting. The goal is for the system to reflect how deals actually move through the business.
Today, I specialize in Revenue Architecture—the structural engineering behind scalable automation. Rather than just 'cleaning up' HubSpot, I architect rules, logic, and governance to create a system built for reliable growth. This foundation is my hallmark.
The goal is not simply a better CRM.
The ultimate goal is to create a fully governed revenue system that ensures deal consistency, maintains data integrity, and enables leadership to scale predictably.
Krista Moon
Connect
The Model: Fractional Embed
I don’t work from the outside in. I work from the inside out.
Unlike standard consultants who build in isolation, I integrate into your leadership team as a Fractional Embed to fully understand the 'why' behind your revenue process before working on the 'how.' This embedded partnership is my unique value.
Context over Configuration
Align HubSpot to your culture and real-world sales motion.
Executive Partnership
Identify revenue risks that a standard admin would miss.
Built to Last
Focus on documentation and governance, so your team can own the system long after I’m gone.
I don’t just deliver a CRM; I build the revenue engine you need to scale.
Core Values
Driven by Curiosity
Rapid learner constantly searching for a deeper understanding and more effective strategies and processes.
Open-
Minded
Not afraid to try something new, but consider all points of view before taking action.
Scientifically-Driven
Use well-developed analytical skills to create and test hypotheses that drive data-driven decision-making.
Strive for Perfection
Put maximum effort into every aspect of the job and take ownership of decisions, actions, and results.
Invested in Success
Authentically invested in the growth of the client and company.
