About Us

Driving Growth Through Sales and Marketing Alignment

It’s our mission is to help companies get better results from their sales and marketing investment.

Make it as easy as possible for sellers to sell, buyers to buy, and business leaders to lead.

Our Core Competencies

25+ Years of Sales and Marketing Experience

Our Core Competencies

HubSpot Certified Partner, 10+ Years, Strategic Planning, Competitor Analysis, Analytics and Reports, Sales and Marketing Technology, Website Design and User Experience, Web Programming, Brand and Messaging, Sales and Marketing Content, Search Engine Optimization, Blogging, Email Marketing, Social Media, Campaigns/Landing Pages, Paid Advertising, Graphic Design, Inbound Marketing, Outbound Marketing, CRM/Database, Lead Management, Marketing Automation, Sales and Marketing Alignment, Sales Process, Sales Playbooks, Sales Enablement, Inside Sales, Appointment Setting, Project Management

Who We Work With

Who We Work With

While we don’t focus on a particular industry, some criteria make some companies a better fit for our services than others. Good fit companies have:

  • A progressive mindset: Want to learn and implement best-practice, modern digital strategies to make it easier for prospects to find and engage with them.
  • Considered purchase process: A complex buying decision that requires investigation and evaluation before a transaction.
  • Average sales price: $500-$50K+
  • Sales cycle: 1 week to 12 months
  • Number of Sales Reps: 2+
  • Dedicated marketing team: 0-2 marketers

The people we typically work with include: Owner, CXO, VP, CMO or other Marketing Leader, Sales VP

There’s one sure way to find out if we are a good fit for each other!

The Rules We Play By

Our Approach

  • Relationships: Form deep and long-lasting partnerships with our customers after careful consideration on both sides.
  • Business Strategy: Continually probe our customers to hone in on key components of their business. These strategic conversations ensure we're focusing on the right activities at the right time and are effectively articulating their true value in the industry.
  • Return on Investment: Implement secure, highly functionable technological solutions that help companies make data driven decisions and maximize return on marketing investment over time.
  • The Truth: Some consultants tell you what you want to hear, we tell it like it is. We confront the brutal facts of reality so we can help our customers move beyond the issues holding them back.
  • Transparency: Our customers have full access to what we're doing, how much time it takes, and how much it costs at all times. Any assets we develop for our customers are theirs outright.

Core Values

  • Driven by Curiosity: Rapid learner that is constantly searching for a deeper level of understanding. Always looking for more effective strategies and processes.
  • Open-Minded: Not afraid to try something new. Seriously considers all points of view before taking action.
  • Scientific: Bases ideas on careful and rational examination of the facts. Utilizes well developed analytical skills to create and test hypotheses, choosing the best course of action based on solid data.
  • Strives for Perfection: Pays extreme attention to details. Puts maximum effort into every aspect of the job. Embraces constructive criticism and has a deep desire for constant improvement.
  • Invested: Combines personal humility with a genuine passion for the success of the company and clients. Takes ownership and responsibility for decisions, actions, and results.

Our Story

The Background

Founder Krista Moon went to college to become a Zoologist and then a science teacher. During college, she got her first sales job. She loved the autonomy - and commissions - and after graduation, she ditched her degrees and pursued a career in sales.

The Problem

Back in the late 1990s and early 2000s, dialing for dollars and door-knocking were standard practice for securing sales appointments. In the mid-2000s, buyers became more empowered by the information available online and the standard appointment setting methods were becoming increasingly ineffective.

The Solution

In response, Krista pivoted and began creating strategically planned account entry and lead nurturing campaigns to help educate buyers as they progressed through the sales cycle. At that time, most of the organizations she worked for didn't have any kind of marketing content to support the sales process, so she found herself producing it herself.

The Outcome

When Krista came across the concept of inbound marketing in 2009, it aligned so perfectly with her sales philosophy that she decided to switch gears. She founded Ascend Business Growth (formerly Moon Marketing) in 2010 with the goal of helping organizations align marketing and sales to make it as easy as possible for sellers to sell, buyers to buy, and business leaders to lead.