Business Growth Blog

Blogging

Creating Content at Scale: Fast & Cheap or Invest in Quality?

Here are two approaches to creating quality content at scale that attracts and engages your target buyer now and for many years to come.

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Why Blogging Is Important for Business Growth

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. Is it worth the effort?

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8 Characteristics of a Top-Notch Business Blog

The most successful business blogs share the following eight characteristics. How does your blog strategy stack up?

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4 Ways a Marketing Blog Can Help You Increase Sales

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

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Example of How Blogging Benefits Organic Website Traffic

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

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Role of a Blog Manager (And Why You Need One)

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.

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Do This to Get Over the Hump of Starting a Blog

There are a lot of savvy business leaders and industry experts out there that don’t blog. Unfortunately, their hard-earned “intellect” is not being used to its full potential.

For a company blog to be a profitable investment, leaders and experts from across the organization need to take ownership and participate. Prospects and customers don’t want to read boring blogs that anyone could write by doing a little research online. They want to hear real stories, experiences, and ideas from experts in the field.

Blogging is a long-game strategy that takes practice, dedication, and patience, so it can be easy to put off. But the longer you wait to get started, the longer it will take to get results. (And the more time your competitors have to steal your thunder!)

Here are a few ideas to get over the hump and start blogging now.

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3 Ways to Ease the Burden of Blogging

The thought of sitting down, hashing out ideas and forming them into a blog post for your business blog is daunting. It’s so hard to find the time and make it a priority! I even struggle myself: do I do client work or my own blog?

For example, as I’m writing this, I feel a lot of pressure because I have a meeting tomorrow that I HAVE to prepare for. Technically, I should be doing that right now. Instead, I’m writing this blog because I know it is a critical part of my business growth strategy.

So that begs the question: how do you find time to blog in an already over-worked schedule? Here are 3 ways you can ease the burden and make blogging easier.

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The Benefits of Blogging for Business Leaders

I evaluate a lot of company websites and their online presence. The first few things I look for are whether or not they have a blog, if the articles lean more company-centric or customer-centric, and who the authors are.

The Internet is flooded with content. Not every article is going to be a hit, but posts that are interesting and compelling to the right audience can drive website traffic and leads for years. The best articles usually come from people in the trenches: business leaders and industry experts who are actively working in the field. They bring unique insights, advanced learning, and fresh perspectives that drive the conversation forward.

In the following articles, I explored some of the important benefits businesses realize when leaders engage in the blogging process. When you read the titles, you may think they contain the same information. But each blog has a slightly different take. Check them out! Comment below and share what you think about blogging.

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Why Blogging Should Be Your #1 Marketing Priority

One of the first priorities of your company’s marketing strategy should be to develop a process for blogging. From a technical perspective, blogging helps you get found online. It increases the number of web pages on your website (the more web pages, you have the more chances you have to get found) and increases SEO mojo. That’s definitely important stuff, but buyers don’t really care about that. The main reason to blog is to provide your prospects with the information they need as they travel through the decision making process.

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