Business Growth Blog

Content

    The Ultimate Value Proposition Template to Craft Messages That Sell

    Struggling to get noticed? Discover how to create compelling, outcome-driven sales messages that captivate and convert!

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    4 Sales Content Ideas Guaranteed to Engage Prospects

    Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

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    5 Ways Marketing Videos Can Boost Your Sales Pipeline

    Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

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    Example of Company-Centric vs. Customer-Centric Content

    Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content.

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    Creating Content at Scale: Fast & Cheap or Invest in Quality?

    Here are two approaches to creating quality content at scale that attracts and engages your target buyer now and for many years to come.

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    Example Outline of  Digital Content Marketing that Drives Conversions

    Here are 4 steps to create and launch digital content marketing that increase lead conversion, including a projected budget and timeline.

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    How to Create Engaging Employee Spotlights for Business Growth

    Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

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    Real-Life Digital Content Strategy Example

    The way you present your company online directly impacts your ability to get found by your target audience, pique their interest, build trust, engage with them, and help them. In this video, I share a real-life example of how to build a digital content strategy to build your brand.

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    MedTech Content Marketing Basics for Improved ROI

    Most MedTech companies regularly create marketing content such as webinars, presentations, publications, posters…the list goes on (press releases, web pages, blog articles, social posts). Creating and promoting content is essential for advancing growth. Getting the right content in front of the right people increases awareness, builds trust and credibility, and generates opportunities.

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    8 Steps to Creating a Customer-Centric Content Strategy

    The hardest part of implementing a content marketing plan is figuring out what to write about. Companies usually begin in the self-promotional phase: they write about upcoming trade shows, new hires, case studies, and press releases. The content is very company-centric.

    While it’s great to showcase the company culture, products, and services, it’s kind of boring stuff. It’s not likely to pique the interest of many new potential customers.

    The most successful content marketing strategies are customer-centric. The content is written to teach, inspire, and motivate. Prospects find it interesting and helpful and become followers and evangelists for the brand. Good content helps companies build a following, generate leads, and increase sales efficiency.

    Here are eight steps to help you start developing a list of relevant, highly valuable topics for your content strategy.

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