Business Growth Blog


Intro to Co-Marketing Webinars: Roles, Responsibilities, and Benefits

Through co-marketing, you can achieve remarkable feats that would otherwise be impossible.

Co-marketing is when two or more companies that aren't direct competitors but share a similar target audience, work together on a marketing campaign. (Like a lawn care company and a tree trimming company.)

One popular type of co-marketing campaign is a joint webinar. I've seen companies get between 10,000 and 20,000 webinar registrants by partnering up together.

There are 3 main roles companies can play in a co-marketing webinar: host, speaker, or sponsor.

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Co-Marketing Webinar Overview and What to Expect

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow. One of the most effective ways I've seen companies expedite the process is to host, present at, or sponsor a co-marketing webinar. I've seen companies that have been able to get 10,000 to 20,000 new followers using this type of strategic marketing campaign.

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