Your sales team has a list of hot prospects to contact. The problem is - the prospects have never heard of your company or the salesperson. Should the seller write a letter, send an email, make a call? What the heck are they supposed to say?
Rather than struggling to start a sales conversation, there are ways to systemize the prospecting process to make it more efficient and productive. When done correctly, sellers will always have the right messaging at their fingertips to create account entry campaigns that get potential customers to take notice.
Warning: what I'm going to suggest is not a quick fix. It takes strategic thinking, time, and alignment between sales and marketing to pull it off. But if you commit to the process, your sales team will have more leads, more time to actually sell, and shorter sales cycles.
Here are 3 steps to simplify sales prospecting: