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Articles by Lonnie Sciambi

Lonnie Sciambi

Lonnie Sciambi, The Entrepreneur's Yoda, is a successful serial entrepreneur with over 30+ years of experience (and counting!). He has mentored over 200 entrepreneurs, raised over $350 million as an entrepreneur and investment banker, fixed over 8 small businesses, and exited 2 startups he founded. He is also available to hire as an advisor for any stage of a small business. Early, Growth, or Exit stages, Lonnie has the know-how to help a small business generate sustainable revenue, or at least, tell you why it’s time to cut bait.

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Mystery Shopping: The Key to Understanding Your Customers

An old Bob Dylan song, entitled “Positively Fourth Street,” had a great line in it – “…I wish that for just one time, you could stand inside my shoes, and for just one moment I could be you.” Have you ever thought about standing in your customer’s shoes and trying to really get a handle on how differently you might view your company, employees, and products through their eyes? How big a disconnect do you think there would be?

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