Business Growth Blog

One of our clients wants to use sliders on their new website layout. We’ve been managing websites as part of our marketing plans for a long time and haven't used them in our designs for various reasons. I told my developer about the client's wishes, and he was still adamant that we should NOT use sliders in our designs.

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can seem like fluffy B.S., especially when everyone and their brother talk about the same things: excellent customer service, team player, integrity, etc. If not done right, core values can quickly sound like familiar platitudes.

Salespeople always think their product or service is better than the competition, so prospects should naturally choose them, right? Wrong. Looking at it from the prospect's perspective, there usually isn’t much difference between companies. It’s hard to find that one defining factor that stands out above the rest. 

Here are three ideas about identifying differentiators and using them with the right prospect at the right time.

Propaganda can be dated back to 1622 when Pope Gregory XV created "a commission of cardinals charged with spreading the faith and regulating church affairs in heathen lands."¹ The ability to control societal thoughts and opinions through propaganda has always been a valuable asset; therefore, this ability will always be pursued. However, the power to manipulate people's thinking comes at an ethical price.

Double your outreach and cut your expenses in half! Watch this video with sales guru Debbie Mrazek, President at The Sales Company, to learn how fostering a co-marketing relationship can take be a game-changer for your sales growth.

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow. Co-marketing is one of the most effective ways I've seen companies expedite the process. I've seen companies get 10,000 to 20,000 new followers using this type of strategic marketing campaign.

Brands serve as extensions of our self-concept and identity. They encapsulate and convey our core values, lifestyles, and aspirations. When we choose to associate with a brand, we are expressing a part of ourselves to the world.

This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.