Business Growth Blog

Understanding the evolving landscape of digital marketing is crucial for small businesses. It's not just about the platforms and tools but also about the changing consumer behaviors and preferences.

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

Here is a list of resources to help women entrepreneurs fund and launch successful companies through grants, investors, and certifications.

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content.

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company use HubSpot to achieve the next level of growth.

Most companies, especially at the early stage, have one or more of the following sales challenges. If any of them resonate, it's time to act.

This infographic outlines the digital marketing deliverables you can expect each month when the plan is firing on all cylinders.

Answer these 10 questions to create a strategic marketing plan that clearly outlines your approach to business growth.

Here are two approaches to creating quality content at scale that attracts and engages your target buyer now and for many years to come.