Business Growth Blog

Propaganda can be dated back to 1622 when Pope Gregory XV created "a commission of cardinals charged with spreading the faith and regulating church affairs in heathen lands."¹ The ability to control societal thoughts and opinions through propaganda has always been a valuable asset; therefore, this ability will always be pursued. However, the power to manipulate people's thinking comes at an ethical price.

Double your outreach and cut your expenses in half! Watch this video with sales guru Debbie Mrazek, President at The Sales Company, to learn how fostering a co-marketing relationship can take be a game-changer for your sales growth.

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow. Co-marketing is one of the most effective ways I've seen companies expedite the process. I've seen companies get 10,000 to 20,000 new followers using this type of strategic marketing campaign.

Brands serve as extensions of our self-concept and identity. They encapsulate and convey our core values, lifestyles, and aspirations. When we choose to associate with a brand, we are expressing a part of ourselves to the world.

This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.

If you have a business, mission, or objective that you're passionate about, you're probably excited to get the word out and make things happen.

The hardest - and most essential - part of advancement and growth is building the team, processes, and systems that enable you to accomplish your objectives. As technological advances speed up and customers shift ever faster from one platform to the next, building a collaborative team of specialists is essential for sustainability and growth. Whom you choose to bring into your inner circle and place trust in to help advance your mission is essential to your outcomes. So how do you know who to trust?

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

Traditional website design is broken. Website projects are too often inordinately expensive and overwhelming. But it doesn't have to be that way!

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.