Using Psychology to Level Up B2B Sales Interviews

Live Discussion April 21st @ 12:00 PM ET

"Every bad hire hurts a company's wallet but, for sales leaders, bad hires can impact their credibility and career. " ~Anita Nielsen

Reduce Hiring Risk and Find Best-Fit Sales Talent

Finding top sales professionals that are a good fit for your company and team seems tougher than ever, and nothing is worse for pipeline and revenue growth than a bad hire. Sales leaders must hire sellers who can meet or exceed their growth objectives, easily assimilate to the sales culture, and thrive under their leadership. To do this, they need to go beyond standard interview questions and personality assessments when hiring.

Sign up for this interview with two sales gurus, Anita Nielsen, sales performance coach, best-selling author, and president of LDK Advisory Services, and Debbie Mrazek, sales expert, author, and president of The Sales Company for 23 years. They'll discuss how to use psychology during sales interviews to identify elite sales professionals that can be successfully coached up to top performers.

  • Why psychology is the missing link to a powerful sales interview
  • How psychology can help Sales Leaders recognize best-fit sales candidates
  • How to analyze a candidate’s responses post-sales interview to identify your ideal sales hire
  • Other ways psychology can help sellers be more effective in their sales motion

Attendees will receive a copy of Anita's ebook, Sales Leader's Guide to Hiring Top Sales People. Join us for this discussion about how to hire the best!

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Reduce Hiring Risk and Find Best-Fit Sales Talent

Sign Up to Join the Discussion on April 21st @ 12:00 PM ET!

About Anita Nielsen

The Sales Sensei

About Anita Nielsen

We are very excited to be hosting Anita! She is a Sales Performance Coach, Consultant, bestselling author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career, and also referred to as The Sales Sensei. Using her 20+ years of trench experience in technology sales and support, Anita teaches B2B sales professionals around the globe how to leverage key principles of human psychology to help buyers make their decision in the seller’s favor. In working with Anita, sales leaders and professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator.

Anita is committed to elevating women in sales and is a proud member of the Women Sales Pros, and She also serves on the Advisory Board for the National Association of Women Sales Professionals and the Institute for Excellence’s Women in Sales Leadership Forum.

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Hosted by Krista Moon, President, Ascend Business Growth.

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