Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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Recent Articles


Why I Started a 30-Day Content Creation Challenge

I'm challenging myself to create 30-pieces of video content in 30 days! Here's why I'm embarking on this ambitious journey.

Transcript

Hey there! Welcome to my 30-day content creation challenged, day 1! I’m Krista Moon, and today’s topic is, “What is a Content Creation Challenge?” Let’s get started!

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Biotech Content Marketing Basics for Improved ROI

Most biotech companies regularly create marketing content such as webinars, presentations, publications, posters…the list goes on (press releases, web pages, blog articles, social posts). Creating and promoting content is essential for advancing growth. Getting the right content in front of the right people increases awareness, builds trust and credibility, and generates opportunities.

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Biotech Website Basics to Optimize User Engagement

Your website is most likely the first impression your potential customers or other key stakeholders will get about your biotech. It only takes mere seconds for someone to form an opinion based on their user experience.

A well-structured site gives visitors a feeling of competency and trust. In addition, it encourages them to engage with your company, creating more opportunities to help you accomplish your business goals and objectives. Here are four biotech website basics required for developing a digital presence optimized for your biotech company’s growth.

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SEO Basics to Get Your Biotech Found Online

Google processes over 3.5 billion searches per day, and some of those searches are inevitably related to your science and mission. Search engines index websites based on the content found on each web page. The only way your target audience even has a chance to find your website organically is by optimizing your pages for words and phrases relevant to your business.

Here are the search engine optimization, or SEO, basics required to increase your biotech company’s online visibility and get found and noticed by people interested in your industry, company, and science.

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Common Sales and Marketing Alignment Barriers That Stunt Growth

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast-track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end-goal: new sales. It seems like a no-brainer, right?

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3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

To accurately work and measure your sales pipeline, you need to know where your prospects are in the sales process. The following infographic outlines three CRM fields that give a clear picture of which contacts and companies have the highest potential of closing and are actively being pursued by sellers.

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Simple Way to Connect Your LinkedIn Contacts to HubSpot

When you're in sales and marketing, or any other business role, you're probably looking at contacts on LinkedIn. If you're using HubSpot CRM, you may want to get those contacts into the database so that you can identify good fit leads and track your sales activity. In this video, I'll show you a quick and straightforward way to sync LinkedIn contacts to HubSpot.

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Example of Optimizing a High-Performing Web Page

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

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Example of a Full Digital Marketing Plan and Budget

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

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How to Map Out a Sales and Marketing Plan

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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