Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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3 Easy Steps to Track Prospects, Leads, & Customers [Infographic]

 Krista Moon    December 18, 2020

To accurately work and measure your sales pipeline, you need to know where your prospects are in the sales process. The following infographic outlines three CRM fields that give a clear picture of which contacts and companies have the highest potential of closing and are actively being pursued by sellers.

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Simple Way to Connect Your LinkedIn Contacts to HubSpot

 Krista Moon    November 12, 2020

When you're in sales and marketing, or any other business role, you're probably looking at contacts on LinkedIn. If you're using HubSpot CRM, you may want to get those contacts into the database so that you can identify good fit leads and track your sales activity. In this video, I'll show you a quick and straightforward way to sync LinkedIn contacts to HubSpot.

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Example of Optimizing a High-Performing Web Page

 Krista Moon    October 29, 2020

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

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Example of a Full Digital Marketing Plan and Budget

 Krista Moon    September 29, 2020

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

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How to Map Out a Sales and Marketing Plan

 Krista Moon    August 27, 2020

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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HubSpot Training: CRM Property Customization and Management

 Krista Moon    July 2, 2020

HubSpot CRM is a database that stores information about the people related to your business. In addition to standard contact data, such as phone, email, and address, users can add or customize fields to their unique situation and needs. Here is a quick overview of how to manage properties in HubSpot.

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Ascend is a Supporter of #BlackLivesMatter

 Krista Moon    June 29, 2020

This time feels different. People are speaking out. Companies are speaking out. Let’s keep pushing for change!

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5 Essential CRM Fields to Track Sales and Marketing Growth

 Krista Moon    June 26, 2020

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

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HubSpot Training: Lists, Views, and Contacts

 Krista Moon    June 11, 2020

Marketers and salespeople need to communicate with the same customers at various stages of the buyer’s journey. HubSpot is a centralized database for all business growth related contact data. Here’s an overview of how each role typically uses HubSpot to quickly access the lists, views, and contacts they need to do their job.

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How Blogging Impacts Organic Traffic

 Krista Moon    May 28, 2020

Blogging is a powerful way to improve your online presence. Here are real organic search results from three companies that blog consistently, inconsistently, or not at all.

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