Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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How to Map Out a Sales and Marketing Plan

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

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Resources for Creating Buyer Personas

These buyer persona resources will help your organization create communication strategies that resonate deeply with your ideal profitable customer.

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4 Sales Content Ideas Guaranteed to Engage Prospects

Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

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Comprehensive MedTech-Life Science Investor List

We did some research and created a spreadsheet of MedTech-Life Science investors. Check it out and discover who can best support your growth trajectory!

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Comprehensive MedTech Conference List

Determine which events can best support your MedTech business development initiatives with this comprehensive list of MedTech conferences.

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Marketing Strategy Trends Small Business Should Embrace

Understanding the evolving landscape of digital marketing is crucial for small businesses. It's not just about the platforms and tools but also about the changing consumer behaviors and preferences.

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Highlights from the Project MedTech Midwest Showcase Pitch Competition

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

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5 Ways Marketing Videos Can Boost Your Sales Pipeline

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

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Example of Company-Centric vs. Customer-Centric Content

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content.

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A Marketing Success Story: From Startup to $25M Series A and Beyond

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company achieve the next level of growth.

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