Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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Words to Avoid in Your Sales Emails and Communication!

When you’re selling, every word you write on your website, in prospecting emails or in newsletters matters. If you say the wrong thing, you won’t get results. Sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects.

As a small business owner, I get a lot of people trying to sell me stuff. Almost all of them – way more than 50% - say pretty much the exact same thing. It usually goes like this:

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Bad Websites Often Have These 3 Problems

When visitors land on your website, you only have nanoseconds to make a first impression and get them to stick around. If your site has any of these three issues, consider tightening it up to get better results.

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Example of How to Be Resilient in Business - and Life

Improving resilience speeds recovery from life's curve balls. Here's my story of resiliency from job loss, divorce, and cancer - all at once.

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Website Evaluation Checklist for Business Owners

Everyone thinks their website is great. But is it? Here’s a simple website evaluation checklist business owners can use to find out.

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The Most Essential Business Growth Metrics - with an Interesting Twist

At the end of the day, what are a few simple, clear key business metrics that will make you feel really good about the progress you made this year?

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4 Crucial Decisions Before Upgrading Sales and Marketing Technology

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

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7 Pillars of a Successful Social Media Strategy

These 7 basic steps can help you launch an effective social media strategy to increase brand recognition, website visitors, and sales leads.

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7 Ways to Drive Website Traffic and Leads

Let's say you have the best website in the world. Great! Now what? The truth is that a website by itself doesn't offer much value. If you aren't doing anything specific to try and get people there, no one is going to see it. Here are 7 ways to drive website traffic and sales leads:

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Essential Qualities of Great Marketing Leaders and Teams

Building a successful business starts with the right team. Learn how to choose the best strategic marketing leader for your growth plan.

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4 Ways a Marketing Blog Can Help You Increase Sales

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

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