Blogging is a powerful way to improve your online presence. Here are real organic search results from three companies that blog consistently, inconsistently, or not at all.
Read MoreKrista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.
Krista Moon May 28, 2020
Blogging is a powerful way to improve your online presence. Here are real organic search results from three companies that blog consistently, inconsistently, or not at all.
Read MoreKrista Moon May 26, 2020
The days of email blasts to lists of contacts are coming to an end. The EU and California instituted more stringent privacy laws in 2018. More states and regions are soon to follow. If you use HubSpot, and email to contacts in the EU or California, here are some tips on using their GDPR functionality.
Read MoreThe number one benefit of HubSpot, in my view, is that the CRM is central to the entire tech stack. If set up correctly, it stores multitudes of valuable data about the one thing sales, marketers, and business leaders care about the most: target buyers. These are the people that will, hopefully, become their future customers. Taking time to set up contact, company, and deal record views in HubSpot is essential to use the tool effectively. Watch the video or download the slides to see how to do it.
Read MoreBusiness owners that I talk to commonly tell me they are hiring an “SEO Company” or an “SEM Company” to drive organic traffic to their website. Here’s the thing: SEO is not a stand-alone service. It should be the backbone of every marketing initiative you do. In this video, I share the one thing every business can do to get found on Google. Without it, your SEO success will be limited – or non-existent.
Krista Moon April 21, 2020
Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects that need more time or education to make a decision is essential for sales pipeline growth and sustainability.
To help explain how to get started developing a warm lead follow-up program to convert more low-hanging fruit into real sales opportunities, I interviewed Shannon Mulligan, Owner of Vast Results, a virtual sales team. Her team helps organizations create and implement professional and consistent follow-up campaigns.
Read MoreKrista Moon April 15, 2020
We’ve rebranded! When we added Moon Marketing as a DBA back in 2013, we thought it had a nice ring to it. It’s alliterative, Moon is my last name, it’s descriptive, and it’s a fun theme to play off (space) - so why change it? There is one primary reason why we decided to make the shift.
Read MoreKrista Moon September 15, 2019
You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. You also know that good marketing isn't cheap. It's scary because you're thinking of increasing expenses, but you don't have a clear vision of what you'll get in return.
Read MoreKrista Moon September 8, 2019
It can be challenging to step out of the grind of everyday work to attend conferences, but in a fast-paced industry like marketing, it's vital to stay up on the trends. I went to the HyperGrowth conference in Boston last week. It's put on by Drift, a technology company that focuses on bots and conversational marketing. I took notes during the various presentations. Here are eight progressive business growth strategies that the speakers discussed throughout the day. The overarching theme between HyperGrowth and Inbound (which I also attended) was customer experience.
Read MoreI regularly talk to companies that are considering starting an inbound sales and marketing program, but they lack the technological capacity required to do the work.
While there's a variety of sales and marketing technology available, the tool we've had the most success with is HubSpot. They put all the necessary functionality required into one system, which improves data sharing, communication between the teams, and work efficiency.
Read MoreThe hardest part of implementing a content marketing plan is figuring out what to write about. Companies usually begin in the self-promotional phase: they write about upcoming trade shows, new hires, case studies, and press releases. The content is very company-centric.
While it’s great to showcase the company culture, products, and services, it’s kind of boring stuff. It’s not likely to pique the interest of many new potential customers.
The most successful content marketing strategies are customer-centric. The content is written to teach, inspire, and motivate. Prospects find it interesting and helpful and become followers and evangelists for the brand. Good content helps companies build a following, generate leads, and increase sales efficiency.
Here are eight steps to help you start developing a list of relevant, highly valuable topics for your content strategy.
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