Business Growth Blog

As you know, virtually all buyers search the internet before making a purchase, so ranking online for the words and phrases most relevant to your products and services is essential. Business keywords are the bridges that connect qualified prospects to your website.

Here's a high-level overview of how to choose the best terms and phrases that your potential customers will most likely search online. To help illustrate, I'll refer to an example of a medical device company called Paragon28.

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

The way you present your company online directly impacts your ability to get found by your target audience, pique their interest, build trust, engage with them, and help them. In this video, I share a real-life example of how to build a digital content strategy to build your brand.

Most biotech companies regularly create marketing content such as webinars, presentations, publications, posters…the list goes on (press releases, web pages, blog articles, social posts). Creating and promoting content is essential for advancing growth. Getting the right content in front of the right people increases awareness, builds trust and credibility, and generates opportunities.

Your website is most likely the first impression your potential customers or other key stakeholders will get about your biotech. It only takes mere seconds for someone to form an opinion based on their user experience.

A well-structured site gives visitors a feeling of competency and trust. In addition, it encourages them to engage with your company, creating more opportunities to help you accomplish your business goals and objectives. Here are four biotech website basics required for developing a digital presence optimized for your biotech company’s growth.

Google processes over 3.5 billion searches per day, and some of those searches are inevitably related to your science and mission. Search engines index websites based on the content found on each web page. The only way your target audience even has a chance to find your website organically is by optimizing your pages for words and phrases relevant to your business.

Here are the search engine optimization, or SEO, basics required to increase your biotech company’s online visibility and get found and noticed by people interested in your industry, company, and science.

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast-track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end-goal: new sales. It seems like a no-brainer, right?

When you're in sales and marketing, or any other business role, you're probably looking at contacts on LinkedIn. If you're using HubSpot CRM, you may want to get those contacts into the database so that you can identify good fit leads and track your sales activity. In this video, I'll show you a quick and straightforward way to sync LinkedIn contacts to HubSpot.

We have a top-performing blog article for website traffic - it gets 6x more than our next highest-trafficked page, our Home page! As any good marketer would do, we are always looking for ways to optimize high performing pages. The goal is to make sure the people coming to the page match our ideal customer profile, get value, have plenty of opportunities to engage with more content, and can easily self-select into the sales process.

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.