Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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Recent Articles


HubSpot Training: Lists, Views, and Contacts

Marketers and salespeople need to communicate with the same customers at various stages of the buyer’s journey. HubSpot is a centralized database for all business growth related contact data. Here’s an overview of how each role typically uses HubSpot to quickly access the lists, views, and contacts they need to do their job.

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How Blogging Impacts Organic Traffic

Blogging is a powerful way to improve your online presence. Here are real organic search results from three companies that blog consistently, inconsistently, or not at all.

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HubSpot Training: Maintaining GDPR Compliance

The days of email blasts to lists of contacts are coming to an end. The EU and California instituted more stringent privacy laws in 2018. More states and regions are soon to follow. If you use HubSpot, and email to contacts in the EU or California, here are some tips on using their GDPR functionality.

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HubSpot Training: Customize Contact, Company, and Deal Record Views

The number one benefit of HubSpot, in my view, is that the CRM is central to the entire tech stack. If set up correctly, it stores multitudes of valuable data about the one thing sales, marketers, and business leaders care about the most: target buyers. These are the people that will, hopefully, become their future customers. Taking time to set up contact, company, and deal record views in HubSpot is essential to use the tool effectively. Watch the video or download the slides to see how to do it.

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One Thing Every Business Can Do to Get Found on Google

Business owners that I talk to commonly tell me they are hiring an “SEO Company” or an “SEM Company” to drive organic traffic to their website. Here’s the thing: SEO is not a stand-alone service. It should be the backbone of every marketing initiative you do. In this video, I share the one thing every business can do to get found on Google. Without it, your SEO success will be limited – or non-existent.

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Intro to Creating a Warm Lead Follow-Up Program

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects that need more time or education to make a decision is essential for sales pipeline growth and sustainability.

To help explain how to get started developing a warm lead follow-up program to convert more low-hanging fruit into real sales opportunities, I interviewed Shannon Mulligan, Owner of Vast Results, a virtual sales team. Her team helps organizations create and implement professional and consistent follow-up campaigns.

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Moon Marketing Rebrands to Ascend Business Growth!

We’ve rebranded! When we added Moon Marketing as a DBA back in 2013, we thought it had a nice ring to it. It’s alliterative, Moon is my last name, it’s descriptive, and it’s a fun theme to play off (space) - so why change it? There is one primary reason why we decided to make the shift.

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How Much Do Small Businesses Spend On Marketing?

You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. You also know that good marketing isn't cheap. It's scary because you're thinking of increasing expenses, but you don't have a clear vision of what you'll get in return.

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8 Progressive Business Growth Strategies (HyperGrowth 2019 Recap)

It can be challenging to step out of the grind of everyday work to attend conferences, but in a fast-paced industry like marketing, it's vital to stay up on the trends. I went to the HyperGrowth conference in Boston last week. It's put on by Drift, a technology company that focuses on bots and conversational marketing. I took notes during the various presentations. Here are eight progressive business growth strategies that the speakers discussed throughout the day. The overarching theme between HyperGrowth and Inbound (which I also attended) was customer experience.

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Resources for Evaluating HubSpot Sales and Marketing Technology

I regularly talk to companies that are considering starting an inbound sales and marketing program, but they lack the technological capacity required to do the work.

While there's a variety of sales and marketing technology available, the tool we've had the most success with is HubSpot. They put all the necessary functionality required into one system, which improves data sharing, communication between the teams, and work efficiency.

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