Business Growth Blog

Blogging

3 Reasons Why Salespeople Should Start Creating Blog Articles

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. However, when sales and marketing align around the content strategy, the return on investment goes way up. Here are 3 reasons why sellers should be part of the blogging process, either by helping to craft articles or by guiding the content strategy.

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Why Blog?

Every morning I check my email box, and it’s full of articles about a variety of topics. I go to my LinkedIn home page, and I’m bombarded with more articles. There’s no way on God’s green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won’t your articles just get ignored like the zillions of other articles do?

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8 Characteristics of a Top-Notch Company Blog [Infographic]

When done correctly, a company blog is the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

More and more companies are beginning to invest in blogging, but they often have gaps and weaknesses that hold them back from getting positive results. Company blogs that consistently deliver real business value share the following eight characteristics. How does your blog strategy stack up?

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Easy Blog Ideas for Salespeople

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

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10 Qualities of a Good Blog Strategy

Blogging is critical for business growth. But before you rush out and start writing articles, there are two things you need to know:

  • Quality: Good blog posts get results: Bad blogs posts don't.
  • Promotion: A blog post by itself is worthless - it's what you do with it that counts.

The last thing you want to do is spend time and money writing blog articles that aren't helping you get new business. In order to get results, you need to approach blogging from a strategic point of view.

Here are 10 qualities of a good blog strategy:

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What is a Blog and How Do I Write One?

It may seem like a simple question, but there’s a lot more to blogging (good blogging that is!) than you might think. People read blogs all the time, but when it comes time to actually create one, the questions start popping up!

What is a blog? “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.”

Read on to get 8 tips for writing good blog articles.

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How To Get Your Sales Team to Start Blogging

Sellers are on the front lines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it’s them.

But too often, sales and marketing are not aligned, and sellers aren’t at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

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10 Signs Your Company Blog is Really Bad

I spend hours every week reading blogs (literally). It’s how I get my information. I can instantly spot a good company blog vs. a bad company blog.

Here are 10 tell-tale signs you’re wasting valuable time and money on your blogging efforts.

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Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Blogging and email marketing are increasingly becoming standard practices for businesses of all shapes and sizes. Creating content and sending messages is very easy now-a-days, which puts us in the midst of a never-ending data explosion.

Videos, articles, chats, streams, texts, emails, pictures…With so much content available, people have to pick and choose very carefully what they want to give time to. Only content that is relevant to the issues, thoughts, or concerns a reader has will get noticed, and only content that adds value in some way will get their time.

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Blog Readability: Is Your Blog Easy or Hard to Read?

Sometimes I come across articles I want to read, but it physically hurts my eyes to look at them. I get so much information thrust in front of me every day that I'm forced to pick and choose very carefully which articles I dedicate my time to. (I wish I could read all day, but work must get done!)

When I find an article I want to spend time on, my curiosity has been piqued and I look forward to getting the information. If I find it difficult to read (visually or textually), I end up feeling let down. And then I furrow my brows, click my tongue, and quickly leave the website.

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