Business Growth Blog

Sales

8 Ways To Hook New Prospects With a Sales Message They Can't Resist

Sales hooks are bits of information that can help you create relevant and meaningful introductory sales messages. This personalized approach will help you stand out from the crowd.

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How Sales and Marketing Alignment Creates More Conversations

Sellers and marketers talk to the same people, but sellers do it one-to-one, and marketers push to a broader audience. Their roles and goals are tied together because they both approach the same people for a sales conversation. That’s why they must collaborate and cooperate in their outreach efforts.

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Modern Sales and Marketing Techniques for Filling Your Sales Funnel

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

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How to Track Prospects Through Sales Funnel Stages

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

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Intro to Creating a Warm Lead Follow-Up Program

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes, teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects who need more time or education to make a decision is essential for sales pipeline growth and sustainability.

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How to Use Your Website to Identify Warm Prospects

Technology and data are changing the sales game. Now, you can easily find out which contacts in your database are engaged and what web pages they're reading. This information is a game-changer for helping salespeople frame sales conversations that get results. You can also get a list of prospective companies that are looking at your website.

Coming from an old-school sales background, having access to all of this information still boggles my mind. It's pretty cool! Read more to find out how to identify warm prospects buzzing around your website.

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HubSpot-Clearbit Acquisition Enriches CRM Data to Simplify Prospecting

What is Clearbit?

Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.

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Using Psychology to Level Up B2B Sales Interviews

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

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Get a Full View of Target Accounts with OrgChartHub - Super Cool!

I played around with an org chart integration tool (OrgChartHub) for HubSpot CRM, and it’s pretty cool. I believe it would be super valuable for organizations targeting larger accounts with complex sales, or companies with multiple opportunities in different areas. It gives you a great overview of the org structure and who is being worked by sales and engaged by marketing.

Here are some screenshots to show you how it looks in HubSpot. If you want to try it yourself, go to your HubSpot integrations settings and add it. And if you have questions or need assistance, you know where to find us!

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5 Essential CRM Fields to Track Sales and Marketing Growth

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

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