Business Growth Blog

What is Clearbit?

Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

I played around with an org chart integration tool (OrgChartHub) for HubSpot CRM, and it’s pretty cool. I believe it would be super valuable for organizations targeting larger accounts with complex sales, or companies with multiple opportunities in different areas. It gives you a great overview of the org structure and who is being worked by sales and engaged by marketing.

Here are some screenshots to show you how it looks in HubSpot. If you want to try it yourself, go to your HubSpot integrations settings and add it. And if you have questions or need assistance, you know where to find us!

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

The video craze that’s taken over society isn’t just for trendy dance moves or epic fails. Recorded media can be used as a sales tool on your website, emails, and social media. The best part is, you can do it yourself with the help of your smartphone camera. By investing some time and patience, you’ll be yelling “action” more often than “cut” as you get more comfortable with the process.

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. However, when sales and marketing align around the content strategy, the return on investment goes way up. Here are 3 reasons why sellers should be part of the blogging process, either by helping to craft articles or by guiding the content strategy.

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

One of the most popular things salespeople search for is information about how to write prospecting emails. And it’s no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I’ve seen in one post.

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radars and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

Getting sales meetings with new prospects is not easy. They have no idea who you are, are overwhelmed with work, can't imagine taking on another project, and are happy with the status quo. It takes tremendous effort to get prospects to understand the benefit of making a change and then get them to actually move forward with a new idea.