Business Growth Blog

So, you have a list of potential customers you want to contact. The problem is, they have no idea who you are.

How are you going to take them from not knowing anything about you to wanting to meet you to learn more about your products and services?

That was my biggest struggle for years. I’m pretty relentless when it comes to prospecting. While many salespeople give up after a few tries, I have no problem contacting them 10 times over a period of time.

I just never knew what I should say when I picked up the phone or typed up that email. It was agonizing. Literally.

This may sound a little melodramatic, but my whole life changed when I read Jill Konrath’s bestselling sales book Selling to Big Companies. In that book, she spoke directly to the angst I was feeling and offered a way out. In it, she said:

Many businesses are still foggy about how blogging can impact their revenue goals. Here is an example to help clarify:

Increase website traffic

Tactic: In your social media status update areas (like on Facebook, LinkedIn, or Twitter) create a compelling short sentence that directs people to the blog article on your website.

Here is an example of a comment I would post on social media:

“Check out these three reasons why salespeople should start creating blog articles - https://www.ascendbusinessgrowth.com/blog/salespeople-should-start-creating-blog-articles.”

Once someone clicks the link, they are on my website. Okay, website visitors are great, but how does that affect revenue growth?

Most people have an aversion to blogging for 2 main reasons:

1. They think they can’t write or don’t have time.
2. They have no idea what to write about.

Regarding #2, you might not believe it, but coming up with blog ideas is easier than you would ever think.