Business Growth Blog

Brands serve as extensions of our self-concept and identity. They encapsulate and convey our core values, lifestyles, and aspirations. When we choose to associate with a brand, we are expressing a part of ourselves to the world.

This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.

If you have a business, mission, or objective that you're passionate about, you're probably excited to get the word out and make things happen.

The hardest - and most essential - part of advancement and growth is building the team, processes, and systems that enable you to accomplish your objectives. As technological advances speed up and customers shift ever faster from one platform to the next, building a collaborative team of specialists is essential for sustainability and growth. Whom you choose to bring into your inner circle and place trust in to help advance your mission is essential to your outcomes. So how do you know who to trust?

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.

I played around with an org chart integration tool (OrgChartHub) for HubSpot CRM, and it’s pretty cool. I believe it would be super valuable for organizations targeting larger accounts with complex sales, or companies with multiple opportunities in different areas. It gives you a great overview of the org structure and who is being worked by sales and engaged by marketing.

Here are some screenshots to show you how it looks in HubSpot. If you want to try it yourself, go to your HubSpot integrations settings and add it. And if you have questions or need assistance, you know where to find us!

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

It can be challenging to step out of the grind of everyday work to attend conferences, but in a fast-paced industry like marketing, it's vital to stay up on the trends. I went to HyperGrowth in Boston a while back, a marketing conference put on by Drift, a technology company that focuses on bots and conversational marketing. There was a good mix of motivational, strategic, and tactical ideas and insights about success and growing a business.

I took notes during the presentations and recapped the key takeaways in this article. Here are eight progressive business growth strategies that the speakers discussed throughout the day. The overarching theme between HyperGrowth and Inbound (an adjacent marketing conference) was customer experience.

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

Co-marketing is when two or more companies that aren't direct competitors but share a similar target audience, work together on a marketing campaign. (Like a lawn care company and a tree trimming company.) Through co-marketing, you can achieve remarkable feats that would otherwise be impossible.