Business Growth Blog

The answer is that it depends.

If you’re like most companies, the goal of doing inbound marketing is to increase brand awareness and get more leads. You want interested prospects to come knocking at your door (which, by the way, shortens the sales cycle significantly). For prospects to know who you are and feel confident that you can help them, you need to put your name out there - somehow.

One of our clients wants to use sliders on their new website layout. We’ve been managing websites as part of our marketing plans for a long time and haven't used them in our designs for various reasons. I told my developer about the client's wishes, and he was still adamant that we should NOT use sliders in our designs.

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can seem like fluffy B.S., especially when everyone and their brother talk about the same things: excellent customer service, team player, integrity, etc. If not done right, core values can quickly sound like familiar platitudes.

Salespeople always think their product or service is better than the competition, so prospects should naturally choose them, right? Wrong. Looking at it from the prospect's perspective, there usually isn’t much difference between companies. It’s hard to find that one defining factor that stands out above the rest. 

Here are three ideas about identifying differentiators and using them with the right prospect at the right time.

What is Clearbit?

Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.

Although there may be benefits to our collective welfare from propaganda's "manufactured consent," the potential for manipulation cannot be ignored.

Double your outreach and cut your expenses in half! Watch this video with sales guru Debbie Mrazek, President at The Sales Company, to learn how fostering a co-marketing relationship can take be a game-changer for your sales growth.

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow. Co-marketing is one of the most effective ways I've seen companies expedite the process. I've seen companies get 10,000 to 20,000 new followers using this type of strategic marketing campaign.