Business Growth Blog

Articles by Krista Moon

    Krista Moon

    Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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    Achieved Average Web Conversion Rate of 52% Over 6 Months

    Web conversion rate refers to the rate at which website visitors convert into leads.

    This metric is determined by how many people download special content offers from your website. The website visitor has to fill out a form on a special page called a landing page in order to get access to your ebook, guide, kit, webinar, etc.

    This report shows that we create landing pages that have high web conversion rates.

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    Starting Social Media: Going Beyond Your Comfort Zone

    These days social media is a critical marketing channel for attracting new customers. It’s the new reality. However, just having a social media account doesn’t help at all. It’s what you say on social media - and how frequently - that’s important.

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    Steadily Building a Following Using Content and Social Media

    You can have the best content offers in the world on your website, but if no one knows they're there, they won’t get you any leads.

    That’s why promoting the content you create wide and far is critical for lead generation. Building a following gives you an opportunity to promote your content to an increasingly bigger audience.

    Here’s an example of how we are consistently helping this client build a following.

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