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[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

Our client, Jill Konrath, author of two best-selling sales books, Selling to Big Companies and SNAP Selling, started a LinkedIn group called Fresh Sales Strategies back in August of 2008.

Her goal was to develop a community for salespeople to come together to share fresh ideas about what works in today’s selling environment.

When Moon Marketing joined forces with Jill to implement social media strategies in August of 2012, she had about 2500 group members. Not too bad! As part of our strategy development, we evaluated the return on investment in spending time developing an even stronger LinkedIn group. Here is what we discovered:

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Achieved Average Web Conversion Rate of 52% Over 6 Months

Web conversion rate refers to the rate at which website visitors convert into leads.

This metric is determined by how many people download special content offers from your website. The website visitor has to fill out a form on a special page called a landing page in order to get access to your ebook, guide, kit, webinar, etc.

This report shows that we create landing pages that have high web conversion rates.

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Increased Organic Search Traffic by 400% in 1 Month

This client decided to take advantage of HubSpot's all-in-one marketing software to increase their marketing efficiency. The process included migrating their website to HubSpot's content management system.

As we were migrating their pages over, we helped them solidify their messaging and optimize all of their pages for search engines using SEO best practices.

The first month after we launched the optimized website, we increased their organic search traffic by 400%!

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Steadily Building a Following Using Content and Social Media

You can have the best content offers in the world on your website, but if no one knows they're there, they won't get you any leads.

That's why promoting the content you create wide and far is critical for lead generation. Building a following gives you an opportunity to promote your content to an increasingly bigger audience.

Here's an example of how we are consistently helping this client build a following.

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