Business Growth Blog

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes, teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects who need more time or education to make a decision is essential for sales pipeline growth and sustainability.

Technology and data are changing the sales game. Now, you can easily find out which contacts in your database are engaged and what web pages they're reading. This information is a game-changer for helping salespeople frame sales conversations that get results. You can also get a list of prospective companies that are looking at your website.

Coming from an old-school sales background, having access to all of this information still boggles my mind. It's pretty cool! Read more to find out how to identify warm prospects buzzing around your website.

Here are 4 steps to create and launch digital content marketing that increase lead conversion, including a projected budget and timeline.

Shari Levitin Group wanted butts in seats for a virtual sales masterclass they were running and hired ABG to promote the campaign using HubSpot and inbound principles. The result was a full class that met revenue projections, boosted website traffic, and increased prospect engagement online. Listen to Jack Siney, COO at Shari Levitin Group, discuss the results from the campaign and his experience working with ABG.

The landscape of inbound marketing agencies is diverse, coming in various shapes and sizes, along with distinct specialties and talents. The myriad of options available can make choosing an agency BEYOND difficult. However, there are specific core values and skill sets that set certain agencies apart. Knowing what values and skill sets to look for can save you the hassle of hiring the wrong agency. 

You’re ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It’s a scary endeavor because if you’re like most of the other companies I’ve talked to, you’ve been burned in the past. Something about this new hire intrigues you, but the last thing you want to do is waste more time and money. How can you ensure that things will be different this time?

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. Unfortunately, it often gets neglected and holds companies back from effective selling and marketing. Here are three common database problems and how they can negatively impact your business.

Who do you want to sell to? It may seem like an obvious question for a business, but identifying your niche market (a.k.a. buyer persona, target prospect, target segment, ideal profitable customer, etc.) may be more challenging than it sounds. Plus, the answer might change over time as your company grows and develops. Here are some ideas about how startups and early-stage companies can improve the success of their sales and marketing investment by clearly identifying their target market criteria, building a list of ideal customers, and tightening the messaging.