Business Growth Blog

You might think that understanding typography is only important for a graphic designer, but everyone uses fonts. In the business world, executives and sellers frequently have to put together presentations, proposals, business plans, and more - and they don’t always have the luxury of having a graphic designer at the ready to help them.

My friend Jill Konrath, sales strategist, speaker, and author of 3 bestselling sales books put a message on LinkedIn asking for people to submit sales limericks for a project she’s working on. It got my wheels turning, and I ended up coming up with something. Here it is!

Don't waste resources writing blog articles that don't help you get new business. The best results come from a holistic blog strategy.

The biggest problems I see sales teams face by not having a clearly defined niche market, or target prospect, is a lack of focus on who their supposed to call on and an inability to create strong sales messages that get meetings. And when you’re eager to work with any kind of company that walks through the door, it’s very easy to get monopolized by customers that take too much time for not enough money.

Here are 3 tips you can use to help you define your niche market.

Inbound marketing can get costly. So how can you afford it, especially if you’re a small business? Here are 2 ways to reduce your inbound marketing costs:

A landing page is a lead capture web page. It has a form that a website visitor has to fill out in order to get a special offer, like a coupon, discount, ebook, video, or some other type of valuable content.

The landing page conversion rate is the percentage of people that fill out the form.

Here's the most important part: Once a website visitor fills out the form, they get entered into your database and can be followed up on by a salesperson or furthered nurtured until they're ready for a sales call.

Landing pages are the lifeblood of online lead generation.

Here's an example of what a landing page looks like:

Many people have doubts about whether or not social media can help drive sales. They think that “their prospects” aren’t using it, that people don’t pay attention to things being posted there, or that it’s all about “what someone had for lunch.” The truth is that the Internet is full - almost too full - of awesome information. My daughter says that if it’s not on the Internet, it must not exist! She truly believes that.

One of the most critical elements that can impact the effectiveness of your ebook is its visual representation. If it's formatted poorly and looks unprofessionally prepared, it makes you look poor and unprofessional.

The old saying "you can't judge a book by it's cover" may be true, but the reality is that great covers and titles capture people's attention and makes them want to download your ebook.

Investing time and resources in creating in a good graphical representation of your content is critical.

It may seem like a simple question, but there’s a lot more to blogging (good blogging that is!) than you might think. People read blogs all the time, but when it comes time to actually create one, the questions start popping up!

What is a blog? “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.”

Read on to get 8 tips for writing good blog articles.

A lot of people balk when they think about having to hire people to do jobs that they can do themselves. One of the biggest lessons I learned over the past couple years is that it costs too much money NOT to hire people to do specific jobs.