Business Growth Blog

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can seem like fluffy B.S., especially when everyone and their brother talk about the same things: excellent customer service, team player, integrity, etc. If not done right, core values can quickly sound like familiar platitudes.

Salespeople always think their product or service is better than the competition, so prospects should naturally choose them, right? Wrong. Looking at it from the prospect's perspective, there usually isn’t much difference between companies. It’s hard to find that one defining factor that stands out above the rest. 

Here are three ideas about identifying differentiators and using them with the right prospect at the right time.

Watch this video to learn how to use psychology during sales interviews to uncover sellers who can be successfully coached up to top performers.

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow. Co-marketing is one of the most effective ways I've seen companies expedite the process. I've seen companies get 10,000 to 20,000 new followers using this type of strategic marketing campaign.

This story is a great showcase of how social media can lead directly to sales. My daughter, Kaylee, is 19 and owns a tattoo shop. She's also a teen mom with a 3-year-old daughter, Ari, so she has some good, interesting content to start with. Yesterday, she created a super awesome video on TikTok that blew up quickly to over 200K views. People were FREAKING OUT that she "gave" her daughter a tattoo. It generated a ton of comments.

If you have a business, mission, or objective that you're passionate about, you're probably excited to get the word out and make things happen.

The hardest - and most essential - part of advancement and growth is building the team, processes, and systems that enable you to accomplish your objectives. As technological advances speed up and customers shift ever faster from one platform to the next, building a collaborative team of specialists is essential for sustainability and growth. Whom you choose to bring into your inner circle and place trust in to help advance your mission is essential to your outcomes. So how do you know who to trust?

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.

I played around with an org chart integration tool (OrgChartHub) for HubSpot CRM, and it’s pretty cool. I believe it would be super valuable for organizations targeting larger accounts with complex sales, or companies with multiple opportunities in different areas. It gives you a great overview of the org structure and who is being worked by sales and engaged by marketing.

Here are some screenshots to show you how it looks in HubSpot. If you want to try it yourself, go to your HubSpot integrations settings and add it. And if you have questions or need assistance, you know where to find us!