Business Growth Blog

When visitors land on your website, you only have nanoseconds to make a first impression and get them to stick around. If your site has any of these three issues, consider tightening it up to get better results.

Everyone thinks their website is great. But is it? Here’s a simple website evaluation checklist business owners can use to find out.

Let's say you have the best website in the world. Great! Now what? The truth is that a website by itself doesn't offer much value. If you aren't doing anything specific to try and get people there, no one is going to see it. Here are 7 ways to drive website traffic and sales leads:

A lousy website makes your company look lousy. Don’t let a bad website limit your growth potential.

Technology and data are changing the sales game. Now, you can easily find out which contacts in your database are engaged and what web pages they're reading. This information is a game-changer for helping salespeople frame sales conversations that get results. You can also get a list of prospective companies that are looking at your website.

Coming from an old-school sales background, having access to all of this information still boggles my mind. It's pretty cool! Read more to find out how to identify warm prospects buzzing around your website.

One of our clients wants to use sliders on their new website layout. We’ve been managing websites as part of our marketing plans for a long time and haven't used them in our designs for various reasons. I told my developer about the client's wishes, and he was still adamant that we should NOT use sliders in our designs.

Traditional website design is broken. Website projects are too often inordinately expensive and overwhelming. But it doesn't have to be that way!

One of the main reasons to have a website is to get found online when someone is looking for information regarding your type of products or service offerings. These days, your website is your company – it replaces a physical space with a virtual space.

Like roads lead customers to a physical place of business, keywords lead online users to your virtual place of business. Without doing foundational SEO work, your website will not have the opportunity to get found by the right people. And even worse, your competitors will have a wide opening to rank for your keywords, meaning they will get the first crack at potential customers.

As you know, virtually all buyers search the internet before making a purchase, so ranking online for the words and phrases most relevant to your products and services is essential. Business keywords are the bridges that connect qualified prospects to your website.

Here's a high-level overview of how to choose the best terms and phrases that your potential customers will most likely search online. To help illustrate, I'll refer to an example of a medical device company called Paragon28.

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.