Creating a website is hard enough, but the work doesn't end there. The truth is, the majority of people will probably find you on social media first.
For example, someone connected with me on LinkedIn today, and I read his company profile on LinkedIn to find out about what his company does. I got the info I was looking for and didn't even go to the website.
So, what does that mean? It means you have to treat your social profiles the same as you treat your website - not as an after thought, but as a strategic part of your marketing plan.
Your social profiles should have the same components as your website, including:
- A professional looking graphical appeal that's consistent with your branding style
- Keywords for SEO
- A clear, concise description of what you do and how you help people
- An overview of your services
- Calls-to-actions for lead generation opportunities (downloadable content offers)
- Consistent and frequent communication
And there's two more steps that go beyond what you do with your website. You need to:
- Make a concerted effort to connect with people in your target audience
- Engage in conversations - actually have dialogs, not just post articles
It's not just your company profile that matters either. If I connect with someone on social media, I'm looking at that person's profile first. Then, I'll click off to view the company profile. Then I'll go to the website.
Companies should at least be aware of what their employees' social profiles look like to make sure they're accurately representing the company. Take time to help your employees develop a strong personal online presence. It's worth it because they're the face of your company.
Your social profiles are mini-websites that can engage potential prospects and convert them to leads. Don't miss out on this opportunity for business growth!