Business Growth Blog

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content.

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company use HubSpot to achieve the next level of growth.

Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult (to put it mildly) to create a repeatable marketing and sales process that delivers consistent results. There is so much data and so many channels that it can make your head explode. 🤯

Most companies, especially at the early stage, have one or more of the following sales challenges. If any of them resonate, it's time to act. Identify the issues that have the biggest impact on your bottom line, and then you can fix them! Sounds simple, right? 😄 (It might not be easy, but it is definitely possible.)

Once you have a strong foundation, the fun begins! You'll have more brainpower and bandwidth to think more strategically about your approach and improve it over time. And that means steady and consistent business growth. 👍

This infographic outlines the digital marketing deliverables you can expect each month when the plan is firing on all cylinders.

Answer these 10 questions to create a strategic marketing plan that clearly outlines your approach to business growth.

Here are two approaches to creating quality content at scale that attracts and engages your target buyer now and for many years to come.

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. Is it worth the effort?

The most successful business blogs share the following eight characteristics. How does your blog strategy stack up?