Business Growth Blog

30 Ways to Attract More Sales Leads

Having a consistent flow of qualified sales leads would be a boon to any business. Generating high in quantity and quality leads is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, few marketers feel their lead-generation campaigns are effective. What gives?

There can be many moving parts in any lead generation campaign, and oftentimes, it’s difficult to know which parts need fine-tuning. This article will expose marketers' top 30 tried and true techniques to increase leads and revenue.

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What to Expect During and After a CRM Migration

Migrating your CRM - or whatever system you currently use to manage your prospect and customer data - is daunting, but knowing what to expect and working with the right team can help make it a smooth transition. Here is an outline of how a CRM migration typically progresses, including budget and timelines.

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How Much Does Inbound and Digital Marketing Cost?

A zillion dollars! Just kidding.

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3 Common Mistakes to Avoid When Outsourcing Marketing Services

It can be cost-prohibitive for smaller companies to create a crack team of marketing professionals to propel them to the next level. That’s why they often turn to outsourced partners - they get access to a variety of experts without having the expense of hiring an entire team.

However, if not done thoughtfully and strategically, an outsourced marketing experience can leave business leaders wondering why growth is stagnant and return on investment is non-existent.

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7 Things to Expect from Any Outsourced Marketing Agency You Hire

Hiring an outsourced marketing agency - or any outsourced specialist for your business - is a big decision. It’s not much different than hiring an internal person. You’ll work with these people to get important work done. They have deep knowledge about your business and processes, and you want to ensure they’re capable and a good fit. We have clients we’ve been working with for ten years, which is very cool. We are a part of the team, which allows us to do our best work and bring the most value.

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8 Ways To Hook New Prospects With a Sales Message They Can't Resist

Sales hooks are bits of information that can help you create relevant and meaningful introductory sales messages. This personalized approach will help you stand out from the crowd.

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How Sales and Marketing Alignment Creates More Conversations

Sellers and marketers talk to the same people, but sellers do it one-to-one, and marketers push to a broader audience. Their roles and goals are tied together because they both approach the same people for a sales conversation. That’s why they must collaborate and cooperate in their outreach efforts.

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Modern Sales and Marketing Techniques for Filling Your Sales Funnel

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

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How to Track Prospects Through Sales Funnel Stages

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

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Intro to Creating a Warm Lead Follow-Up Program

Business leaders and sales and marketing teams work hard to find and engage new prospects and keep existing customers happy. Sometimes, teams are so busy creating campaigns and pursuing their top accounts that other highly qualified leads slip through the cracks. Engaging and maintaining contact with warm prospects who need more time or education to make a decision is essential for sales pipeline growth and sustainability.

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